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Monday, February 24, 2014
ASUS Showcases Lineup of Mobile Products at MWC


On the opening day of Mobile World Congress, ASUS debuted two new additions to its Fonepad line, Fonepad 7 LTE (ME372CL) and Fonepad 7 (ME175CG).

The newest addition to the ASUS mobile lineup is Fonepad 7 LTE (ME372CL), a 7-inch phablet with built-in LTE connectivity and phone functionality. Fonepad 7 LTE features dual front speakers and SonicMaster audio, an HD IPS (in-plane switching) display, and an Intel Atom Z2560 1.6GHz processor with Hyper-Threading technology.



Another new product for Mobile World Congress, Fonepad 7 (ME175CG) is a 7-inch phablet with built-in 3G connectivity and phone functionality. Fonepad 7 features an HD IPS display and an Intel Atom Z2520 1.2GHz processor.

Also on display at Asus's booth at MWC is the ZenFone smartphone series, available with screens ranging from 4 to 6 inches. All ZenFone models feature Corning Gorilla Glass 3 screens for scratch resistance.

ZenFone 4 has a 4-inch display and supports micro SD cards up to 64GB.

ZenFone 5 comes with a 5-inch IPS HD display that can even be used while wearing gloves. Its design tapers to just 5.5mm at its thinnest edge.

ZenFone 6 offers a 6-inch HD IPS display complemented by SonicMaster audio technology. It is equipped with a 13-megapixel camera.

Every ZenFone features PixelMaster camera technology. Additionally, ZenFone 5 and ZenFone 6 have a PixelMaster feature called Low-light Mode that increases camera performance in poorly lit scenes.

PadFone mini is a device that combines the pocketability of a smartphone with the screen size of a tablet. Comprised of a 4-inch smartphone that docks in a palm-sized 7-inch tablet, PadFone mini lets users expand their view and charge their phone at the same time. With an Intel Atom Z2560 processor with Intel Hyper-Threading Technology, 8GB of internal storage, and up to 64GB micro SD card support, PadFone mini has all the power and resources needed for both phone and tablet apps. It also features dual SIM support.

For those who prefer larger screens, the new PadFone is a 5-inch Full HD smartphone with fast LTE connectivity that transforms into a 10-inch Full HD tablet. Featuring an aluminum unibody design and driven by a Qualcomm Snapdragon 800 quad-core 2.2GHz processor, the new PadFone runs the latest apps and HD video with style. It also comes with a 13-megapixel PixelMaster camera.

ZenUI is the all-new user interface exclusive to ASUS mobile devices, and is first available on ZenFone and PadFone mini. It contains 'flat' icons, vivid color themes, animations, new ringtones and notification sounds, and a clean layout to clearly present information.

ZenUI also includes two features - What's Next and Do It Later - designed to free users from the actively having to manage the multitude of information they are confronted with daily. What's Next puts the information currently most important and useful to the user front and center on the lock screen, the home screen and in the notification drawer.

Do It Later frees the user to focus on the task at hand without forgetting about other important things to do later. If a user is in the middle of writing an email and receives a phone call, a button tap automatically creates a reminder to call that person back. Each reminder and saved item is collected in the separate Do It Later app and includes a shortcut to perform the related action, such as call a contact or view a webpage.




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