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Tuesday, January 28, 2014
Smartphone Shipments Top One Billion Units for the First Time


Global smartphone shipments topped 1 billion units for first time in 2013, climbing 38.4% from the previous year to 1.004 billion units, research firm IDC said.

In the worldwide mobile phone market (inclusive of smartphones), vendors shipped 1,821.8 million units, up 4.8% from the 1,738.1 million units shipped 2012. In 4Q13 alone, vendors shipped a total of 488.4 million units worldwide, up 0.9% from the 484.0 million units shipped in 4Q12.

Samsung ended the quarter as the clear leader in worldwide smartphone shipments. But even with sustained demand for its Galaxy S III, S4, and Note models, as well as its deep selection of mid-range and entry-level models, the company realized a decline compared to the previous quarter. Nevertheless, the company maintained a sizable double-digit lead over the next vendor.

Apple posted record shipment volume during 4Q13, driven primarily by the addition of multiple countries offering the iPhone 5S and 5C, and sustained demand from its initial markets that saw these models launch at the end of 3Q13. Still, Apple had the lowest year-on-year increase of all the leading vendors. Now that Apple has finally arrived at China Mobile, it remains to be seen how much Apple will close the gap against Samsung in 2014.

Huawei maintained its number three position worldwide, attained the highest year-on-year increase among the leading vendors, and raised its brand profile with a higher proportion of self-branded units compared to the ODM work it had done for other companies. Still, even with its success, Huawei faces a crowded group of potential competitors within striking distance.

Lenovo, despite having no presence in North America nor Western Europe, finished the quarter in the number four position. The company's strength lies in its strong presence within key emerging markets and a well-segmented product portfolio spanning from simple, affordable smartphones to full-featured 5" screen models. Should the company become successful at branching into more developed markets in 2014, it could challenge Huawei for the number three spot.

LG finished just behind Lenovo and edged out ZTE for the number five position, with just five million units separating the two companies. At the same time, its year-on-year improvement put the company on par with Huawei and Lenovo with market beating growth. LG's success can be directly attributed to its revived portfolio from a year ago, which featured more large-screen and high-end models, including the Nexus 5 and its Optimus G series.




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