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Monday, January 13, 2014
Google To Expands Its Airline Ticket Biz: Ryanair CEO
Google is reportedly expand its online airline ticket business with a project that could blow the competition, Ryanair CEO unveiled in an interview.
Speaking to the Independent, Michael O'Leary's Ryanair said that Google's "secret" project would transform how consumers search for, select and buy airline tickets.
O'Leary said that discount airliner Ryanair is parnering with Google on a price-comparison tool for air-tickets.
"We'll be sharing the Ryanair pricing through all of the Google outlets, so when you go in, there'll be route selections, cheapest prices and so on. Google are developing a price-comparison thing themselves.
"They want to launch with us and we're working with them on that kind of product," O'Leary said.
O'Leary expects the project to go live by the end of March.
Eventually, Google may probably show all of the prices from all of the airlines on display. The search gint won't charge the airliners, as it would make all of their money out of advertising.
The project would be the latest example of Google's tremendous power, as the company is able to have access to all the information curently available on the web and all it has to do in order to capitalize it is actually put this information in searchable, categorized forms.
In such a manner, Google could one day also decide to take control worldwide online sales adding severe pressure to current online retail giants.
However, tt is not clear whether Google will launch a new product or just revamp its current air tickets service, Flight Search.
Flight Search was launched in 2011. Google based it on technology from ITA Software, which it bought for $700 million. The service currently enables people to compare the best flight times and prices from one site.