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Thursday, November 21, 2013
Mozilla's Revenue Doubled In 2012
Revenue at the Mozilla Foundation nearly doubled in 2012 thanks to a new deal with Google. And the nonprofit group invests the money to Firefox as it tries to be established in the mobile market.
According to Mozilla's annual State of Mozilla report, published online today, Mozilla?s consolidated reported revenue (Mozilla Foundation and all subsidiaries) for 2012 was $311M (US), up approximately 90 percent from $163M in 2011. Its net cash from operations increased from $13.4 million to $70.3 million.
According to Mitchell Baker, Mozilla's executive chair, the majority of Mozilla's revenue is generated from search and commerce functionality included in the Firefox product through all major search partners including Google, Bing, Yahoo, Yandex, Amazon, eBay and others. Mozilla's reported revenues also include very important individual and corporate donations and grants, as well as other forms of income from Mozilla's investable assets.
At the end of 2011, Mozilla negotiated a new agreement with Google based on growth and impact from the Firefox desktop browser. About 90 percent of Mozilla's revenue comes from Google, she said.
Mozilla invests in both people and products. It spends a significant majority of its expenses on staffing its technology and development, and recently has increased its spending in marketing new product lines. Over the last few years, Mozilla's investment focus has been significant in new areas such as its mobile and cloud services products - Firefox OS and upgrades to the Firefox for Android browser.
Since the first Firefox OS devices went on sale in July 2013, Mozilla says it is not on generating revenue from the new OS, at least for now.
As of mid-November 2013, there are three different Firefox OS phones on sale: the ZTE Open, the ALCATEL ONE TOUCH Fire, and the LG Fireweb. Huawei has also committed to manufacturing Firefox OS smartphones, and Foxconn announced in June 2013 that it plans to build a range of Firefox OS devices.
But these Firefox OS phones are not expcted to reach the U.S. consumers soon, as Mozilla says it does not have any specific plans to announce at this time.
The NSA surveillance revelations have shaken the computing industry, and Mozilla cares about privacy.
On issues such as SOPA/PIPA, CISPA, and more recently, government surveillance revelations, Mozilla has voiced its views, sought to educate users and taken steps to catalyze grassroots action. Mozilla has also testified before government bodies and provided input to numerous agencies and NGOs on strengthening the Internet. Its Firefox Add-on, Lightbeam, seeks to educate users on matters of privacy in their online lives.