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Wednesday, November 13, 2013
Google Sites Led The October Search Market

Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted, according to data released by comScore, Inc.

Google Sites were followed by Microsoft Sites with 18.1 percent (up 0.1 percentage points) and Yahoo! Sites with 11.1 percent. Ask Network accounted for 2.6 percent (up 0.1 percentage points) of explicit core searches, followed by AOL, Inc. with 1.3 percent.

"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

comScore Explicit Core Search Share Report
October 2013 vs. September 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Sep-13 Oct-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.9% 66.9% 0.0
Microsoft Sites 18.0% 18.1% 0.1
Yahoo! Sites 11.3% 11.1% -0.2
Ask Network 2.5% 2.6% 0.1
AOL, Inc. 1.3% 1.3% 0.0

19.3 billion explicit core searches were conducted in October, with Google Sites ranking first with 12.9 billion (up 4 percent). Microsoft Sites ranked second with 3.5 billion searches (up 4 percent), followed by Yahoo! Sites with 2.2 billion (up 2 percent), Ask Network with 499 million (up 5 percent) and AOL, Inc. with 260 million (up 4 percent).

comScore Explicit Core Search Query Report
October 2013 vs. September 2013
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Sep-13 Oct-13 Percent Change
Total Explicit Core Search 18,650 19,339 4%
Google Sites 12,477 12,934 4%
Microsoft Sites 3,350 3,495 4%
Yahoo! Sites 2,101 2,151 2%
Ask Network 474 499 5%
AOL, Inc. 249 260 4%

In October, 68.4 percent of searches carried organic search results from Google, while 27.1 percent of searches were powered by Bing, comScore said.

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