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Last 7 Days News :
Saturday, October 19, 2013
Google's DoubleClick To Sell Ads on Facebook
Google will start selling ads on Facebook. The search giant announced on Friday that advertisers who buy ads across the Web through its DoubleClick service will soon be able to buy ads on Facebook's real-time ad bidding service FBX.
The move signals a rare moment of cooperation between the two competitors in the market of targeted ads.
DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and advertisers buy ad space on sites across the web for years.
Facebook Exchange lets advertisers reach users based on their browsing history elsewhere on the Web. Cookies track users' movements so an advertiser can show ads to them based on their surfing habits and interests no matter which web site they follow.
"We're always looking at ways to serve our clients even better - starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager," said DoubleClick senior product manager Payam Shodjai.
AMD To Make More Advanced Chips In The Coming Quarters
Amazon Starts shipping The Kindle Fire HDX
Yahoo Got More US Web Visitors Than Google in Sept
General Computing News
Japan Display Showcases Prototypes for Tablet and Automotive Applications
Facebook to Provide Congress With Ads Linked to Russian Internet Research Agency
Facebook Opens AI Research in Montreal
Facebook Limits Ad Targeting Features Based on Religion, Education
Facebook Introduces New Rules on Advertising
Google Appeals Against EU Anti-trust Fine, Facebook Fined 1.2 Million Euros
Facebook Ad Statistics Differ From Census Data
Facebook could charge businesses for WhatsApp
Facebook Wants to "Steal" Some Ad Dollars from Youtube
Facebook to Block Ads from Pages that Share False News
Facebook Tests News Stories Customized to Users' Interests
Facebook Marketplace Expands to Europe
Facebook Tests The Waters in China With Unbranded Software App
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