Cisco is collaborating with Facebook to help businesses increase brand recognition and target promotions and advertisements based on customer preferences and demographics using Wi-Fi.
The Cisco Connected Mobile Experience (CMX) with Facebook Wi-Fi is currently being piloted by popular retailers, hotels, restaurants and other public gathering spots. One example is Bonefish Grill, who is testing this solution in two of its restaurant locations. This solution, coined CMX for Facebook Wi-Fi, provides a quick way for consumers to access Wi-Fi by checking in on Facebook, and gives businesses more opportunities to connect with their customers. CMX for Facebook Wi-Fi also provides businesses with more likes and check-ins for their Facebook Page, increasing the demographic data on their customers, so they can better serve them.
Here is how CMX for Facebook Wi-Fi Works:
Consumers connect to the network of a participating business, open their browser on any mobile device or laptop, and a Facebook check-in page appears. After checking in, consumers are directed to the business' Facebook Page, where they can receive the latest information about the venue. Facebook provides aggregated anonymous insights about people's activity on their Page, including demographics such as age, gender, and city. Businesses can analyze this data to better understand their customer's preferences and deliver targeted promotions ? ultimately improving their advertising and marketing campaigns. In addition, driving more check-ins through Facebook Wi-Fi will also increase a business' brand exposure, by increasing the number of stories generated about them, and will make businesses more discoverable in Facebook's Graph Search.
CMX for Facebook Wi-Fi uses a software connector on the Cisco Integrated Services Router (ISR) G2 or Aggregation Services Router (ASR) 1000 routers with UCS blades or the Mobility Services Engine to enable end-users to connect to the Wi-Fi network and "check-in" to the venue's Facebook profile.
Cicso also announced today the Catalyst 3650 access switch designed to accelerate the convergence of wired and wireless networks and the Aironet 3700 802.11ac wireless access point for managing mobile devices in high density environments. The CMX for Facebook Wi-Fi solution is built on this Unified Access architecture.