Thursday, August 28, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Nero 2015 is Coming At IFA
LaCie Ships the 48 TB Thunderbolt 2 Storage Solution
ALCATEL ONETOUCH Launches New Affordable Smartphones
ZOTAC Debuts the ZBOX PI320 pico
Dropbox Now Offers 1TB Pro plan for 10 Dollars
HTC Reveals Entry-level Desire 510 Powered By a 64-bit Processor
Archos To Showcase Windows And Android Devices At IFA
Larger iPad Coming Next Year
Active Discussions
help questions structure DVDR
Made video, won't play back easily
Questions durability monitor LCD
Questions fungus CD/DVD Media, Some expert engineer in optical media can help me?
CD, DVD and Blu-ray burning for Android in development
IBM supercharges Power servers with graphics chips
Werner Vogels: four cloud computing trends for 2014
Video editing software.
 Home > News > General Computing > Apple T...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, October 01, 2013
Apple Takes And Google Bands First To Unseat Coca-Cola in The History of Best Global Brands


Brand consultancy firm Interbrand has identified the top 100 most valuable global brands and Apple is claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3.

Apple has appeared on Interbrand?s Best Global Brands ranking since 2000, when the ranking debuted. In 2000, Apple ranked #36 and had a brand value of USD $6.6 billion. Today, Apple?s brand value is USD $98.3 billion? almost 15 times the amount of its brand value in 2000.

"Tim Cook has assembled a solid leadership team and has kept Steve Jobs' vision intact - a vision that has allowed Apple to deliver on its promise of innovation time and time again," said Jez Frampton, Interbrand?s Global Chief Executive Officer.

New entrants in the 2013 Best Global Brands list are Discovery (#70), Duracell (#85) and Chevrolet (#89).

The top rising brands for 2013 include Facebook (#52, +43%), Google (#2, +34%), Prada (#72, +30%), Apple (#1, +28%), Amazon (#19, +27%)

Out of this year's top 10 brands, seven hail from the tech sector. Tech brands continue to dominate Interbrand's Best Global Brands report. Due to its commitment to product innovation and its massive marketing spend, Samsung (#8, +20%) has surpassed Apple in smartphone sales and appears to be leading the tech sector in terms of connectivity and home automation. Samsung, which had one of the strongest increases of absolute brand value this year, continually anticipates what consumers will desire next.

Despite the strong performance of many brands in this sector, a number of tech and consumer electronic brands did not rise, or even earn a position, on this year's ranking. Most notably, one-time category leaders, Yahoo! and Blackberry fell off this year's ranking entirely, while Nokia (#57, -65%) experienced the largest decline in brand value in the history of Best Global Brands. Nintendo (#67, -14%), and Dell (#61, -10%) also experienced a decline in brand value.

When determining the top 100 most valuable global brands, Interbrand examines the financial performance of the branded products or service; therole the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.



Previous
Next
NEC And Nippon Electric Glass Showcase "Invisible Glass" At CEATEC        All News        Silicon Image Unveils First 4K Ultra HD MHL 3.0 Receiver IC with HDCP 2.2 Support
Google Close To Settlement With EU     General Computing News      Amazon To Create 70,000 Seasonal Jobs

Get RSS feed Easy Print E-Mail this Message

Related News
Larger iPad Coming Next Year
Apple Offers iPhone 5 Battery Replacement Program
Demand For iPhone 6 Screens Add Perssure To Supply Chain
Apple In Talks With Health Providers For Healthkit
Apple, Samsung Agree to End Patent Suits
Next Apple TV Release Delayed
Apple May lay Off People at Beats: report
Samsung And Apple See Their Smartphone Market Shares Plunging
Apple's MacBook Pros Now Come With Faster processors And More Memory
Apple-Beats Deal Cleared By Europe
Swatch Denies Working with Apple on iWatch
Apple OS X Yosemite Bets Coming on Thursday

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .