Wednesday, January 28, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Cloud Cryptographic Algorithm Protects Personal Data
Spying Program Runs Global Internet Watch: CBC
PlayStation Meets Spotify
Facebook Intros Trending Super Bowl
YouTube Now Defaults to HTML5
HP Led The Notebook Market In 2014
New PlexTurbo Supports More SSD Models
Google Expands Its Fiber Internet Network
Active Discussions
Need major help with Gigabeat
New match-3 puzzle game launch now!
Rimage 2000i
Sound card for my Laptop
hello
full screen wide screen
Hi
About the restriction problem of chapter quantity in DVD
 Home > News > General Computing > AOL, Mi...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 24, 2013
AOL, Microsoft, Yahoo To Streamline Access To Ad inventory For Advertisers


AOL, Microsoft and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the programmatic digital advertising sales channel.

The goal is to make it easier for advertisers and agencies to procure digital advertising by reducing the friction in discovering, ordering and paying for premium inventory.

The companies will work together on a defined set of APIs that will better automate the process for buying premium digital advertising.

AOL, Microsoft and Yahoo will make the API specifications available in the coming months. The companies encourage other publishers and ad technology vendors in the industry to adopt or adhere to the API specifications, which should enable ecosystem growth.

"Microsoft, together with AOL and Yahoo, is committed to the growth of programmatic premium," said Rik van der Kooi, corporate vice president, Microsoft Advertising. "We see this approach as being both 'advertiser friendly' and 'publisher friendly' - something that will address the challenges and inefficiencies that make it hard to scale big brand buys on the Internet. Ultimately, we believe this will serve as a catalyst to unlock pent-up demand for premium publisher offerings and help speed the migration of offline media spend to online."

Previously, the buying and selling of premium ad offerings had been largely constrained by manual sales processes. The alignment around a set of API specifications will complement current direct sales channels and remove barriers for both advertisers wanting to buy and publishers wanting to sell programmatically.

"We're working to programmatically enable the more than 50 percent of inventory that is currently sold via manual processes," said Seth Demsey, senior vice president, global advertising products and strategy at AOL Networks. "This is digital's next salvo in the efficiency war, bringing more premium inventory online. Agencies and brands have spoken. Automation of manual processes is a key priority. This is our collective response and the beginning of the journey to simplify the ecosystem and shift more TV budgets online."


Previous
Next
Toshiba Updates Its Mainstream Laptop Lineup        All News        Dell Unveils New Inspiron Laptops and Inspiron 23 All-in-One
RealNetworks Introduces RealPlayer Cloud     General Computing News      Applied Materials and Tokyo Electron Join Forces

Get RSS feed Easy Print E-Mail this Message

Related News
Yahoo To Spin-Off Remaining Stake in Alibaba Group
Microsoft Offers Power BI Business Intelligence Tools For Free
Microsoft Reports Second Quarter Results
Microsoft Launches the Lumia 435 and Lumia 532 Smartphones
Microsoft Attacks Google Over Security Disclosures
Yahoo Almost Reaches Bing In US Search Share
Microsoft To Release Customer-centric Solutions This Spring
Tech Giants Support Microsoft In Data Fight With U.S.
Cortana Arrives in France, Italy, Germany, and Spain
Microsoft Creates Tools That Unlock the Power of Living Cells
Ebola, Frozen and Ariana Grande Top Yahoo's Most-Searched
Microsoft Acquires Mobile Email App Provider Acompli

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .