Friday, June 22, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
AMD Presents Modular Routing Design for Chiplet-based Systems
Software Business Continues to Work For BlackBerry
Apple Turns to the U.S. Patent Office to Invalidate Qualcomm Patents
Samsung Patents Bezel-less, Notch-free Smartphone Design
China is Home to Most Smartphone Vendors
VidCon 2018: Youtube Announces Memberships, Merchandise as Alternatives to Ads
Chatting With Google Assistant Gets More Natural
Intel CEO Brian Krzanich Resigns After Found to Have Relationship With Employee
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 10, 2013
Twitter Buys Advertising Startup MoPub


Twitter is moving into mobile advertising with the purchase of MoPub, a startup focusing on mobile ad exchanges.

"MoPub's technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising -- direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace," Twitter's Kevin Weil said in a blog post.

"The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub's technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies."

Twitter also plans to use MoPub's technology "to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys."

Twitter earlier this year began to allow ads to be targeted at users based on the words written in tweets.


Previous
Next
Intel Ivy Bridge-E Extreme Edition Processors Now On Sale        All News        sTec Introduces the s260 mSATA SSD
Consumer Watchdog Urges European Commission To Charge Google In Antitrust Probe     General Computing News      Office 365 For Nonprofits Now Available

Get RSS feed Easy Print E-Mail this Message

Related News
Updated Twitter App Highlights Big events, News Stories
Twitter and Facebook Reveal Measures to Bring Transparency to Political Ads
Twitter to Reduce Disruptive Accounts
Twitter Urges 330 million Users to Change Passwords After Internal Leak
Twitter Increases User Base, Ad Revenue
Social Networks Have One Hour to Remove Online Terrorist Content, Europe Says
Twitter Makes it Easier to Save and Share Tweets
Social Media Need to Do More to Comply With EU consumer Rules
Twitter Posts Profit, But User Base Growth is Still Slow
Twitter Developing video Sharing Tool
New Twitter Rules Aim Hateful Conduct and Abusive Behavior
Twitter Makes It Easier For Users to Create Threads

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .