Thursday, June 29, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Microsoft Simplifies Windows 10 PC Set-up with Windows AutoPilot
HUAWEI MateBook PCs Now Available for Pre-Order in the U.S.
AMD Launches the Ryzen Pro Processors For Business PCs
LG To Supply ADAS Cameras to German Automaker
Technicolor Buys LG's TV Set-top Box Unit
Western Digital Responds to Toshiba's Actions
Samsung releases Rose Pink Edition of the Galaxy S8+
Sony Entertainment to Start Vinyl Record Production
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, September 10, 2013
Twitter Buys Advertising Startup MoPub


Twitter is moving into mobile advertising with the purchase of MoPub, a startup focusing on mobile ad exchanges.

"MoPub's technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising -- direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace," Twitter's Kevin Weil said in a blog post.

"The two major trends in the ad world right now are the rapid consumer shift toward mobile usage, and the industry shift to programmatic buying. Twitter sits at the intersection of these, and we think by bringing MoPub's technology and team to Twitter, we can further drive these trends for the benefit of consumers, advertisers, and agencies."

Twitter also plans to use MoPub's technology "to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys."

Twitter earlier this year began to allow ads to be targeted at users based on the words written in tweets.


Previous
Next
Intel Ivy Bridge-E Extreme Edition Processors Now On Sale        All News        sTec Introduces the s260 mSATA SSD
Consumer Watchdog Urges European Commission To Charge Google In Antitrust Probe     General Computing News      Office 365 For Nonprofits Now Available

Get RSS feed Easy Print E-Mail this Message

Related News
Facebook, Microsoft, Twitter and YouTube Team Up To Counter Terrorism
Twitter Makes Changes to its Website, Mobile Apps
Twitter's Privacy Update Means You Are Officially Tracked
Twitter's Revenue Drops Despite User Growth
U.S. Government Withdraws Demand to Unmask Anti-Trump Account on Twitter
Twitter Releases 'Lite' Version For Emerging Markets
The European Commission Ask Social Media Companies To Comply With EU Consumer Rules
Twitter To Use Algorithms to Tackle Abusive Content
Twitter Pace of Growth Slows
Twitter To Filter Abusive Tweets
Twitter Unveils 360-degree Live Video
Live Video Now Available On Twitter

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .