Yahoo has just posted its second quarter earnings report, in which its slow ad business made headlines earlier today. Now, Yahoo is targetting AdMovate, a private company that has developed a solution touted to bring behavioral targeting to mobile advertising.
AdMovate started in 2012 and created a product enabling advertisers to create and deliver personalized, hyper-local targeted offers through the mobile channel.
AdMovate team will join Yahoo!'s advertising team where together they will address "the most important mobile advertising challenges for their customers,"| according to an AdMovate statement.
Financial terms of the deal have not been disclosed.