Friday, October 31, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Pirate Bay co-founder 42 Months Imprisonment
SEL Showcases 1058ppi And Foldable OLED Displays
New Outlook for Mac Available Now, Office for Mac Coming In 2015
Updated BBM Offers More Privacy, Control and More
Panasonic Raises Profit Outlook
Toshiba Offers New 4TB and 5TB Desktop HDDs
Samsung Introduces New Ultra Slim Galaxy A5 and Galaxy A3 Smartphones For The Chinese Market
Sharp 2Q Profit Slides
Active Discussions
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
How to generate lots of different CDs quickly
Yamaha CRW-F1UX
help questions structure DVDR
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, July 03, 2013
Twitter To Start Showing Ads Tailored To Users


Twitter will begin letting businesses target marketing messages to people who have shown interests in what they have to offer, with an ad targeting system based on cookies.

"Users won?t see more ads on Twitter, but they may see better ones," Twitter said.

The feature will let shops share email addresses or identity information from software 'cookies' in Web browsers so that Twitter can be able to target people interested in ads from those businesses.

Twitter's targeting advertisements will be also supported by three online tracking firms: media6degrees (m6d), Chango, and Adara. These companies are tracking cookies that are used to predict interests based on sites users have recently visited, and make shopping predictions or otherwise develop targeting criteria. The ad targeting companies communicate the relevant browser cookie ID to Twitter, which will be used to place each user in a bin to receive advertisements "tailored" for that user.

Twitter is also offering users the choise to opt out the new ad scheme, by unchecking the box next to "Promoted content" in their account settings. Opting out will not remove Twitter's ads altogether, but they will prevent Twitter from collecting external data to modify which ads users receive.

And because Twitter supports Do Not Track (DNT), Twitter will not receive browser-related information from its ad partners for tailoring ads if users have DNT enabled in their browsers (Safari, Internet Explorer 9, Chrome, and Firefox.)


Previous
Next
Samsung Buys TV DVR Start-up Boxee        All News        ICANN Approves Registry Agreement For New gTLDs
Yahoo Buys Email Management app Xobni     General Computing News      ICANN Approves Registry Agreement For New gTLDs

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter and IBM Form Partner to Data Analytics
Twitter's User Growth Slowed
Tweets To Feature Audio
Bank Lets Customers 'Tweet' Money to One Another
Twitter Takes FBI, DOJ To Court
Twitter Invests $10 million On MIT Project Related To Social Data Analysis
Twitter Starts Testing Buy Button
Twitter Unveils Video Ads
Twitter Says Its User base Increased
Sunday's World Cup Final Broke Social Media Records
"Buy Now" Button Appears In Tweets
Facebook,Twitter To Offer World Cup Apps

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .