Monday, July 06, 2015
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Minecraft Windows 10 Edition Beta Revealed
U.S. In Running out Of IP Addresses
Uber Suspends UberPOP in France
Casio To Enter The Smartwatch Market
GELID Has A new Low-profile CPU Cooler for Intel LGA115x
Sharp Plans to Release Transparent LCDs
ARCHOS Unveils the ARCHOS 50d Helium
July 29 Won't Be The Day You'll Get Your Windows 10 Upgrade
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Adobe t...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, June 27, 2013
Adobe to Acquire Neolane


Adobe today announced it has entered into a definitive agreement to acquire privately held Neolane, a company that develops cross-channel campaign management technology, for approximately $600 million in cash.

Neolane integrates online and offline marketing data from across an enterprise - performing audience segmentation and delivering marketing messages across channels. It offers a platform for sophisticated automation and execution of campaigns across the Web, email, social, mobile, call center, direct mail and point of sale (POS). This enables marketers to deliver personalized campaigns and increased ROI.

"The acquisition of Neolane brings critical cross-channel campaign management capabilities to the Adobe Marketing Cloud," said Brad Rencher, senior vice president and general manager of Adobe?s Digital Marketing business. "Adobe has long been the trusted partner to creative professionals and we are now extending our lead in the digital marketing space with the addition of Neolane. From campaign creation through planning, execution and optimization, Adobe technology is driving the entire marketing process."

Neolane will become a sixth solution in the Adobe Marketing Cloud, complementing the existing Analytics, Target, Social, Experience Manager and Media Optimizer offerings.

The transaction, which is expected to close in July, is subject to customary closing conditions.


Previous
Next
Apple, Facebook, Google Support Gay Marriage        All News        Microsoft IE11 Coming To Windows 7
Apple, Facebook, Google Support Gay Marriage     General Computing News      Microsoft IE11 Coming To Windows 7

Get RSS feed Easy Print E-Mail this Message

Related News
Adobe Introduces Document Cloud
Adobe Buys Fotolia, Announces Creative Cloud Jump
Nokia Recalls Travel Chargers For Lumia 2520 Tablets
Adobe's Creative Cloud Hit By Outage
Adobe Delivers New Storytelling App for iPad
Adobe Announces ColdFusion 11
Adobe Photoshop CC Brings Support For 3D Printing
Hackers Stole Account Info of 38 million Adobe Users
Hackers Steal Data From Millions Of Adobe Customers
Adobe Revamps Photoshop Element, Premiere Elements
AMD and Adobe Bring New OpenCL-Accelerated Features to Adobe Creative Cloud
Adobe Photoshop Lightroom 5 Released

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .