Tuesday, July 26, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Crucial Expands The MX300 SSD Line
Amazon To Start Testing Drone Deliveries In The UK Skies
Ritek To Start Bio-testing Optical Discs
Kingston UV400 SSD Released
Nvidia Quadro P6000 GPU Delivers 12 Teraflops of Performance
AMD Radeon Pro Solid State Graphics Combines Polaris GPU With SSD Flash Memory
OLED to Become Leading Smartphone Display Technology
Softbank's Pepper Robot Now Available In Taiwan
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, April 17, 2013
Twitter Introduces Keyword Targeting in Timelines


Twitter on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets.

Until now, Twitter has been able to decipher a user's interests largely by analyzing the list of accounts he or she follows, otherwise known as the "interest graph."

The new tool allows marketers using Twitter to delve into the content of a user's tweets to show the most relevant ads. Available today in all languages and markets where Twitter Ads are supported is keyword targeting in timelines.

Available in the full Twitter Ads UI and through the Ads API, this new feature enables advertisers to reach users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. This is an important new capability - especially for those advertisers looking for signals of intent - because it lets marketers reach users at the right moment, in the right context.

For example: let's say a user tweets about enjoying the latest album from their favorite band, and it so happens that band is due to play a concert at a local venue. That venue could now run a geotargeted campaign using keywords for that band with a Tweet containing a link to buy the tickets. That way, the user who tweeted about the new album may soon see that Promoted Tweet in their timeline letting them know tickets are for sale in their area.

Twitter said that users would not see any difference in their use of Twitter - ads will not be shown more frequently in timelines, and users can still dismiss Promoted Tweets they don't find relevant.

The push to refine its advertising products comes as Twitter prepares for an IPO as early as 2014.

Google's search ad technology has proved effective because it shows relevant ads based on precisely what a user has searched for.

Facebook also shows ads based on what a user has "liked," among many other signals.


Previous
Next
Pantech Introduces New Vega IRON Smartphone With Thinner Bezel        All News        Google Upgrades Mobile Search
Google To Fiber Service to Provo, Utah     General Computing News      Intel Accelerates Data Center Networks

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter Live Streaming To Include MLB Games, NHL Games and Nightly Highlights Program
Twitter Says It Has 10 million Users in China
Twitter Introduces Stickers
Twitter Now Lets You Share 140-second Videos
Twitter Invests $70 million in SoundCloud
Twitter Photos, videos And Names in Reply Tweets Will No Longer Count Toward 140-character Limit
Twitter Is Still Trying To Capitalize On Its Popularity
Twitter to Stream NFL Games
Twitter For Windows 10 on Mobile Released
Twitter Introduces A New Home Timeline Feature
Following Outcry, Twitter's Dorsey Says Live Tweets Are Here To Stay
Twitter Suspends Accounts To Combat Extremism

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .