Friday, November 27, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
NSA's Phone Surveillance Program Changes
Lenovo and Razer Partner to Make Gaming PCs
LG Display Makes Huge Investment in OLED Panels
Sony To Bring Remote Play Feature To PS4
MINIX NEO U1 Media Hub for Android Coming Next Week
Samsung Joins Audi’s Progressive SemiConductor Program
German ISPs May Block Music-sharing Sites: court
Study Says HTTPS Certificate and SSH Key Reuse Endangers Millions of Devices Worldwide
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, March 27, 2013
Twitter Ad Revenue Up After Strong Mobile Showing

eMarketer has raised its forecast for advertising spending on Twitter for 2013 and 2014, estimating the company will earn $582.8 million in global ad revenue in 2013 before nearing $1 billion next year.

According to the new forecast, more than half of Twitter's ad revenues?about 53%?will come from mobile advertising this year, up from virtually no ad revenue from mobile in 2011.

Advertising on mobile devices will be where Twitter sees the most incremental growth over the next two years. By 2015, Twitter is expected to pull in $1.33 billion in worldwide ad revenue, more than 60% of which will come from mobile advertising.

The upward revision comes as advertisers have shown more interest in spending money on mobile advertisements on Twitter, and as recent audience figures from multiple research sources analyzed by eMarketer have suggested Twitter's reach is improving.

The research firm believes Twitter has ultimately benefited from the increased focus on mobile by competitors like Google and Facebook, which have both expanded their own mobile ad offerings and worked to convince advertisers to shift dollars to mobile devices. The launch of the Ads API will also contribute to incremental growth for Twitter this year, though eMarketer had already built that product into its December forecast for mobile ad revenues.

Twitter also continues to benefit from what has been termed the "native" nature of its ad products, whose integration with the core user experience of the platform allows the company to deliver similar ads seamlessly across multiple devices at high volume. It also means the company has been able to build its mobile advertising business quickly.

eMarketer estimates Twitter will earn $308.9 million in mobile ad revenue in 2013?which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads.

The bulk of Twitter's ad revenue is expected to continue to come from the US?about 83% this year, down from 90% in 2012. By 2015, Twitter?s continued expansion of foreign sales operations is expected to help non-US ad revenue reach $319 million, up from just under $100 million this year.

Mozilla Brings Gaming Into The Browser        All News        EA Teases With 'Battlefield 4'
Panasonic to Delist from NYSE And Terminate Registration with the SEC     General Computing News      Spamhaus Reports Huge Cyberattack

Get RSS feed Easy Print E-Mail this Message

Related News
Hearts Replace 'Favorite' Stars on Twitter
Twitter User Growth Stalls Despite Strong Revenue
Twitter Lets You Poll Your Followers
Twitter To Lay Off 8 Percent Of Its Workforce
Twitter 'Moments'To Highlight Best Tweets
Twitter To Widely Offer 'Buy Now' Button
Twitter, InMobi Work With Stripe Mobile E-Commerce Tool
In brief: Facebook Simplifies "Notes", Twitter Eyes Asian Content
Twitter Lifts 140-characther Restriction
Twitter Signs New Deal with NFL
Twitter To Add Products And Places in e-commerce Push
Twitter Launches First Autoplay Videos

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .