Friday, November 28, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Amazon Releases Deals of the Year on Cyber Monday
Germany To Get Secure Phones By BlackBerry
Xbox And Playstation Black Friday Deals
Toshiba Launches ARM-Based Application Processors with Sound, Image Data-Mining and Security Functions
Pioneer To Release The BDR-XU03JM Portable Blu-ray Drive For Macs
Syrian Electronic Army targets CNBC, Telegraph, Independent, PCWorld
GoPro Camera Drones In The Works: report
European Parliament Votes To Break Up Google
Active Discussions
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
Copied dvd's say blank in computer only
Made video, won't play back easily
New Features In Firefox 33
updated tests for dvd and cd burners
 Home > News > General Computing > Faceboo...
Last 7 Days News : SU MO TU WE TH FR SA All News

Friday, March 01, 2013
Facebook to Buy Atlas Ad Technology Platform From Microsoft


Facebook said on Thursday it had agreed to buy the Atlas Advertiser Suite from Microsoft -- a technology that measures the effectiveness of ads running on websites.

The Atlas platform offers ad campaign management and measurement tools for marketers and agencies.

Facebook says the new platform would give marketers and agencies a holistic view of the performance of each ad campaign, helping them offer the right messages in front of the right people at the right time.

Many marketers thatadvertise on Facebook today already use Atlas, since the platform has been approved by Facebook for measurement since June.

Facebook plans to improve Atlas' capabilities by investing in scaling its back-end measurement systems and enhancing its current suite of advertiser tools on desktop and mobile. The company will also work to improve the user interface and functionality with the goal of making Atlas the most effective ad serving, management and measurement platform in the industry.

Atlas is based in Seattle and the team will continue to operate from there, Facebook said.

The move would help Facebook in its fight with Google for online advertising revenue. Google leads the $15 billion U.S. market for online display ads with 15.4 percent share, according to researcher eMarketer, followed by Facebook with 14.4 percent.


Previous
Next
Google To Accelerate The Internet With New Compression Algorithm        All News        Samsung Launches Virtual Wallet App
Google To Accelerate The Internet With New Compression Algorithm     General Computing News      Yammer Adds Translation Functions

Get RSS feed Easy Print E-Mail this Message

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .