Saturday, December 20, 2014
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Kodak Returns To CES With Consumer Product Line
North Korea Suggests Joint Inverstigation With U.S. Over Sony Hacking
T-Mobile to Pay $90 Million To Settle Case With FCC
New Trojan Targetted Banks Wordlwide
FBI Confirms North Korea Was Behind Sony Hack
Apple Responds To BBC's Allegations Over Working Conditions In Chinese Factory
BlackBerry Returns To Cash Flow
Comparison: Quantum Dot Vs. OLED Displays
Active Discussions
Digital Audio Extraction and Plextools
Will there be any trade in scheme for the coming PSP Go?
Hello, Glad to be Aboard!!!
Best optical drive for ripping CD's? My LG 4163B is mediocre.
Hi All!
cdrw trouble
CDR for car Sat Nav
DVD/DL for Optiarc 7191S at 8X
 Home > News > General Computing > Yahoo T...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, February 07, 2013
Yahoo Teams with Google on Advertising


Yahoo on Wednesday announced an advertising alliance with its "rival" in the search engine market Google.

The non-exclusive agreement with Google will allow Yahoo to display ads on various Yahoo properties and certain co-branded sites using Google's AdSense for Content and Google's AdMob services.

Yahoo gave the example of someone online shopping for boots being shown an ad for something completely unrelated because no advertisements for footwear were available in inventory.

"If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car battery," Yahoo! said.

"That's better for users. This is why contextual advertising is such a powerful tool."

Separately, Google on Wednesday announced Enhanced Campaigns, which will allow businesses to run a single advertisement campaign across multiple devices. Google said businesses will be able to advertise their products and services simultaneously across both mobile and desktop and target people in certain locations or at certain times of the day.

The changes to Google's search advertising network are expected to be completed by the middle of this year.


Previous
Next
Fujitsu, Panasonic To Merge Their LSI Chip Operations        All News        UltraViolet Goes International
Fujitsu, Panasonic To Merge Their LSI Chip Operations     General Computing News      25 Billion Songs Sold In iTunes Store

Get RSS feed Easy Print E-Mail this Message

Related News
Google Concerned About MPAA's Actions To Revive SOPA
Google's Most Seachable Topics For 2014
Dutch Watchdog Issues Sanction to Google
Google Seeks For Research Proposals For "Web of Things"
Spanish Law Forces Google To Shut News Service In The Country
Google To Release products For Children
Target and Google To Showcase Game On Project Tango Tablet
Ebola, Frozen and Ariana Grande Top Yahoo's Most-Searched
New Google Glass To have Intel inside, Report Says
European Parliament Votes To Break Up Google
Europe Wants Right-to-be Forgotten to Go Globally
Europe To Ask Google Unlink Its Commercial And Search Services

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2014 - All rights reserved -
Privacy policy - Contact Us .