Amazon.com today introduced the Amazon Instant Video App, enabling its customers to stream or download Amazon Instant Video movies and TV episodes from their video library directly on their iPhone or iPod touch.

The app also makes more than 30,000 titles from Prime Instant Video available to Prime members such as hit TV shows like American Horror Story, Downton Abbey and Fringe, as well as popular movies such as Hugo, Thor and Goodfellas, to stream instantly on their iPhone or iPod touch at no additional cost. Amazon announced the Amazon Instant Video app for iPad earlier this year.

To watch movies or TV episodes from Amazon Instant Video on iPhone and iPod touch, users can search for the content they've already rented or purchased from Amazon Instant Video.

Seperately, Amazon.com, also today announced a Cloud Player application for Samsung Smart TVs. The Amazon Cloud Player app, which can be found in the Samsung Smart Hub, provides Amaxon's customers with the ability to browse, search or playback music from their library directly on their TVs.

Amazon Cloud Player is also now available on Roku streaming players.