Saturday, October 01, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
LG Curved OLEDs Not Ready For The G6 Smartphone: report
Google Faces Fine Over Anti-competitive Android Practices: report
Hackers Probed Voting Systems, U.S. Says
Apple Ows $302.4 million to VirnetX, Court Rules
California Proposes Law That Would Require No Human Presence In Self-driving Cars
Shuttle Releases New Palm-sized and 4K Ultra Slim PC-NC02U Series
Nintendo NES Classic Edition Launches In November, NX Could be Announced Earlier
Foxconn's Sharp to Invest $570 Million on Flexible OLED Panel Production
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, November 29, 2012
Google Buys Marketing Firm


Google has has agreed to buy the marketing firm Incentive Targeting, the two firms said Wednesday.

"When we founded Incentive Targeting in 2007, we set out to do for retail couponing what Google had done for online advertising: make it simple, relevant, measurable, and effective. So, it is both humbling and gratifying to be joining the ranks of the company that inspired our initial vision," said a blog post by the Massachusetts-based firm.

Incentive Targeting has created a marketing platform that brings together a network of supermarket chains and grocery manufacturers. The company's platform enables shopper insights into shopper preferences and puts those insights into immediate action through targeted promotional campaigns.

The effectiveness of the promotions can be measured in real time over the Internet, the company says.

The acquisition is expected to help Google work with retailers on discounts and other promotions.


Previous
Next
CCI To Dealy 'Six-strike' Anti-piracy Campaign Until 2013        All News        Kodak Accepts Improved Financing
CCI To Dealy 'Six-strike' Anti-piracy Campaign Until 2013     General Computing News      Google.ro and Other Romanian Domains Hijacked

Get RSS feed Easy Print E-Mail this Message

Related News
Google Faces Fine Over Anti-competitive Android Practices: report
Google Apps for Work Become Smarter, Part Of New G Suite
Google Launches its Allo Messaging app
Google to Unveil New Smartphones, Hardware In Oct. 4 Event
Google Announces Trip-Planning App
Japan Could Probe Apple And Google Over Unfair Practices
Google to Buy Apigee for $625 Million
Google to Expand Waze Carpooling In San Francisco
Google Uses Artificial Intelligence To Compress Images
Google Duo App Joins Field of Video Calling
Russia Fines Google $6.75 Million
Alphabet Posts Strong Revenue on Video Market

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .