Saturday, June 24, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Google Promises to Stop Reading Your Emails in Gmail
BlackBerry's Software and Services Sales Fell in Q1
Handsets Expected to be Largest Market for ICs
G.SKILL Announces New DDR4 for the Intel X299 HEDT Platform
Toshiba Open to Further Talks With Western Digital About Chip Unit Sale
Foxconn Confirms US Investment Plan
Tesla Could Enter the Music-Streaming Business
Youtube Unveils New VR180 Format
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Wednesday, November 28, 2012
Microsoft Ads Attack Google's "pay-to-rank" Practice


Microsoft is attacking Google with a marketing campaign focused on a recent change in how Google runs the part of its search engine devoted to shopping results.

The marketing campaign, lauched by Microsoft and its search engine Bing, has been designed to "highlight Bing's commitment to honest search results and to help explain to consumers the risks of Google Shopping's newly announced "pay-to-rank" practice." According to Microsoft, Google's shopping search results are offering online visitors not true search results such as they see elsewhere on Google; they are actually ads that are ranked, in part, by who pays the most. Microsoft claims that merchants can literally pay to improve their chances to display their product offers higher than others inside of Google?s shopping search, even if it's not necessarily better or cheaper.

Since mid-October, Google's shopping section has included only listings from merchants who paid to be included in the results. In some cases, the order of the shopping results has been dictated by how much money Google received for the listing.

Google discloses that it receives payments in small print at the bottom of the shopping results page. The notice is also visible if a user clicks on a link at the top of the shopping results page, under the heading: "Why these products?"

In its new ads running in the U.S., Microsoft is warning consumers that they risk getting "scroogled" if they rely on Google's shopping search service. The message will be highlighted in TV commercials scheduled to run on NBC and CNN and newspaper ads in The New York Times, The Wall Street Journal and The Washington Post. The blitz also will appear on billboards and online, anchored by a new website, Scroogled.com.

On the other hand, Bing, affirms its commitment to honest search. "We don't let who pays us for ads or other services affect how your search results are ranked," said Mike Nichols, chief marketing officer, Bing. "Search, as a business, depends on consumer trust, and that requires keeping search results and ads separate. With Google Shopping the wall between search results and ads is gone - and so are several popular shopping sites. At Bing, we're committed to keeping ads where they belong and will continue to deliver the most relevant search results possible."


Previous
Next
Windows' Future Is Blue        All News        New GeForce Drivers Boost Far Cry 3's Performance
Windows' Future Is Blue     General Computing News      Symmetry Electronics To Promote AMD's Embedded Products

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Stream Video Services Available Worldwide
Google For Jobs Gives Americans Easy Access to More Job Listings
Google Takes Steps to Remove Extremist Content on YouTube
Google to Make its Own SoCs for Tablets and Smartphones
Microsoft AI Masters Pac-Man
Microsoft Windows XP and Vista Covered by Latest Security Patches Against Potential Nation-state Activity
Microsoft to buy Cyber Firm Hexadite
Google Set to Take a Lead in Market of Digital Assistants
Microsoft Shows Always-Connected PCs, Mixed Reality Designs at Computex 2017
Microsoft's Beam Streaming Service Becomes "Mixer"
Google To Employ Machine Learning To Ad Analytics
Google Dedicates Second Day of Google I/O on Daydream, Tango, and Developer tools for VR and AR

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .