Sunday, June 24, 2018
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
FCC to Seek for Flexible Use of C-band and 6GHz Airwaves
AMD Presents Modular Routing Design for Chiplet-based Systems
Software Business Continues to Work For BlackBerry
Apple Turns to the U.S. Patent Office to Invalidate Qualcomm Patents
Samsung Patents Bezel-less, Notch-free Smartphone Design
China is Home to Most Smartphone Vendors
VidCon 2018: Youtube Announces Memberships, Merchandise as Alternatives to Ads
Chatting With Google Assistant Gets More Natural
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Google ...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, September 20, 2012
Google to Become US Display Ad Leader


Google will earn more US display advertising revenues than any other company this year, topping the market with a 15.4% share, according to estimates by market research firm eMarketer.

The milestone means Google now holds more share than any other company in each of the US search, display and mobile advertising markets.

eMarketerexpects Google to take home $2.31 billion in US display ad revenues this year, up 38.5% from $1.67 billion in 2011. Facebook will earn $2.16 billion in US display ad revenues this year, up 24.4% from $1.73 billion last year. Yahoo! - the longtime leader before Facebook topped it last year - will see its share fall further.

This year, the overall US display ad market will grow 21.5% to $14.98 billion from $12.33 billion in 2011, eMarketer estimates, driven by the expansion of both Google and Facebook as advertising platforms; the continued health of banner spending due to the expansion of inventory, aided by mobile growth; and increased spending on digital video advertising, especially YouTube.

Combined, Google and Facebook will represent just below 30% of total display ad revenues by the end of 2012. Yahoo will account for 9.3% of total display ad revenues this year, while Microsoft and AOL will each make up less than 5% of the total, eMarketer estimates. These three companies will decrease in share as Google and Facebook expand.


Previous
Next
CyberLink Launches PhotoDirector 4, ColorDirector        All News        HP Introduces New Windows 8 Consumer and Business PCs
GLOBALFOUNDRIES Unveils Its 14nm-XM FinFET Transistor Architecture     General Computing News      Samsung's New Square and Transparent Commercial Display Products Released In the U.S.

Get RSS feed Easy Print E-Mail this Message

Related News
Chatting With Google Assistant Gets More Natural
Google to Bring Support for Android Messages to Desktop Browser
Google Uses Deep Learning to Predict When a Patient Will Die
Google to Invest $550 Million in China E-Commerce Site JD
Google Faces High Fine From Europe Over Android
Google Launches New Smartphone App in China
Google Pixel 3 and Pixel 3 XL Smartphones Coming This Fall
Google Takes The Lead Over Amazon in Smart Speaker Market
Amazon Stops Shopping Ads on Google: report
Google Outlines How it Manages User Data Ahead of GDPR
Google Lens Coming to Camera Apps, Maps Become More Personal
Google Adds One-tap, Suggested Options to Google Photos

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2018 - All rights reserved -
Privacy policy - Contact Us .