MediaTek is supporting display and shooting of 3D content through its new "Cool 3D" suite of smartphone solutions.
As the global market for 3D enabled smartphones is projected to register 994 million units in annual shipments by the year 2018 (Global Industry Analysts, Inc) the taiwan-based fabless semiconductor company today unveiled the "Cool 3D" suite for MediaTek smartphone platforms.
The suite includes support for stereo 3D cameras and displays, real-time 2D-to-3D conversion and an optimal 3D user interface. MediaTek's "3D Cool Shot" solution supports a cost-effective 5 MP, dual-lens camera, which achieves 1080P, 24 FPS 3D images. The MediaTek smartphone platforms are the first to integrate the functionality of the dual-lens bridge devices into the main smartphone platform, reducing system cost and saving precious board area. The "3D Cool Show" technology also improves the stereo 3D effect with anti-fatigue capabilities, and real-time transformation between 2D/3D modes, allowing for convenient switching between the 2D and 3D displays. These solutions are aimed at creating an optimal stereo 3D display with a custom-tailored 3D interface.
The "Cool 3D" suite of capabilities is already enabled on MediaTek's MT6575 single-core and MT6577 dual-core platforms. All future launches of MediaTek smartphone solutions will support these 3D capabilities.