Tuesday, October 06, 2015
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Twitter 'Moments'To Highlight Best Tweets
Hololens, New Lumia Smartphones, Band, Surface Pro 4 and Surface Book Shined At Microsoft's Windows 10 Devices Event
Sharp Showcases Ultra HD Blu-ray Recorder, 8K TV at CEATEC 2015
EU Court Says EU-US Data Transfer Pact Is Invalid
New Roku 4 Streaming Player Supports 4K Resolution
Sharp Showcases RoboHon Mobile Robot At Ceatec
Skyworks to Buy PMC-Sierra for $2 Billion in Cash
Sony Semiconductor Solutions Corporation Established
Active Discussions
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
How to burn a backup copy of The Frozen Throne
Help make DVDInfoPro better with dvdinfomantis!!!
Copied dvd's say blank in computer only
menu making
Optiarc AD-7260S review
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, August 30, 2012
Twitter Lets Advertisers Target Their Audience

Twitter will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company said Thursday.

Twitter will allow advertisers to target their Promoted Tweets and Promoted Accounts campaigns to a set of interests that they explicitly choose. Advertisers will be able to connect with a more users and deliver tailored messages to people who are more likely to engage with their Tweets.

There are two flavors of interest targeting. For broader reach, advetisers will be also to target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer. The two-level interest hierarchy is composed of more than 350 categories.

Advetisers who want to target more precise sets of users will be able to create custom segments by specifying certain @usernames that are relevant to the product, event or initiative they are looking to promote. Custom segments will let advertisers reach users with similar interests to that @​username?s followers.

Twitter is also lowering the minimum bid to one cent for all of its auctions. Twitter's Promoted Products are auction-based, where winners are determined by engagement rate and bids.

For years, Google has reaped huge profits by displaying ads based on what a user searches for in its search engine, while Facebook encourages users to proactively input their "likes." But Twitter, by contrast, has long faced the challenge of indirectly inferring these preferences, something that marketers find less attractive for their needs.

In protest against what they viewed as a Twitter experience increasingly corrupted by advertising, software developers in California this month launched App.net, a Twitter-like rival that is supported by a $50 membership fee rather than ads.

Tokyo Court Clears Samsung In Patent Case With Apple Patent        All News        Intel Reveals Architecture Details of Intel Xeon Phi Co-Processor
Windows Server 2012 Essentials Release Candidate Released     General Computing News      TSMC Said To Reject Apple's And Qualcomm's Exclusivity Offers

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter 'Moments'To Highlight Best Tweets
Twitter To Widely Offer 'Buy Now' Button
Twitter, InMobi Work With Stripe Mobile E-Commerce Tool
In brief: Facebook Simplifies "Notes", Twitter Eyes Asian Content
Twitter Lifts 140-characther Restriction
Twitter Signs New Deal with NFL
Twitter To Add Products And Places in e-commerce Push
Twitter Launches First Autoplay Videos
Twitter CEO Steps Down
Google app To Show Tweets
Now You Can Directly Tweet President Obama
Twitter Reports Weak Earnings

Most Popular News
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2015 - All rights reserved -
Privacy policy - Contact Us .