Monday, December 05, 2016
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Amazon Go Eliminates Checkout Lines In Stores
Uber Creates AI Lab With Geometric Intelligence Acquisition
Google Launches New Personal Safety App
Micron Introduces The TLC-based 5100 Enterprise SSDs
Panasonic May Buy Headlight Manufacturer ZKW
KAIST Sues Samsung, Qualcomm And Globalfoundries Over FinFET Patent Infringement
Samsung Offers Second Gear S2 Update
Google DeepMind Makes AI Training Platform Available On GitHub
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Twitter...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, August 30, 2012
Twitter Lets Advertisers Target Their Audience


Twitter will begin allowing advertisers to directly target users based on the interests they reveal in their tweets, the social media company said Thursday.

Twitter will allow advertisers to target their Promoted Tweets and Promoted Accounts campaigns to a set of interests that they explicitly choose. Advertisers will be able to connect with a more users and deliver tailored messages to people who are more likely to engage with their Tweets.

There are two flavors of interest targeting. For broader reach, advetisers will be also to target more than 350 interest categories, ranging from Education to Home and Garden to Investing to Soccer. The two-level interest hierarchy is composed of more than 350 categories.

Advetisers who want to target more precise sets of users will be able to create custom segments by specifying certain @usernames that are relevant to the product, event or initiative they are looking to promote. Custom segments will let advertisers reach users with similar interests to that @​username?s followers.

Twitter is also lowering the minimum bid to one cent for all of its auctions. Twitter's Promoted Products are auction-based, where winners are determined by engagement rate and bids.

For years, Google has reaped huge profits by displaying ads based on what a user searches for in its search engine, while Facebook encourages users to proactively input their "likes." But Twitter, by contrast, has long faced the challenge of indirectly inferring these preferences, something that marketers find less attractive for their needs.

In protest against what they viewed as a Twitter experience increasingly corrupted by advertising, software developers in California this month launched App.net, a Twitter-like rival that is supported by a $50 membership fee rather than ads.


Previous
Next
Tokyo Court Clears Samsung In Patent Case With Apple Patent        All News        Intel Reveals Architecture Details of Intel Xeon Phi Co-Processor
Windows Server 2012 Essentials Release Candidate Released     General Computing News      TSMC Said To Reject Apple's And Qualcomm's Exclusivity Offers

Get RSS feed Easy Print E-Mail this Message

Related News
Twitter Android TV App Allows Users To Stream Videos
Twitter Launches Tools To Addressing Online Abuse
Twitter Announces Restructuring and Headcount Reduction, Shuts Down Vine
Twitter To Cut About 8 Percent Of Workforce
Salesforce Will Not Bid for Twitter
Twitter's Periscope Extends Beyond Phones With Periscope Video Producer
Second Donald Trump-Hillary Clinton Showdown Was The Most Tweeted Debate Ever
Twitter to Decide On Possible Sale Proposals Very Soon
Disney Working On Potential Twitter Bid: report
Report Cites Google, Salesforce Interest For Twitter
Twitter Eases 140-character limit On Tweets
Twitter Introduces Apple TV, Amazon Fire TV, and Xbox One Apps for Live Streaming Video

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2016 - All rights reserved -
Privacy policy - Contact Us .