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Wednesday, July 11, 2012
MediaTek To Integrate Twitter to Its Smartphone Platforms

MediaTek and Twitter today announced a global strategic partnership that will see Twitter integrated into MediaTek's mobile platform solutions, enabling users in emerging markets to access Twitter via affordable mobile devices.

With this partnership, MediaTek will preload the Twitter application in its MRE middleware as the default feature in its reference design for mobile handsets. With MRE, smart-feature phones will be able to run Twitter on minimal memory and hardware requirements, allowing manufacturers and brands to offer price-friendly devices. People with smart-feature phones will be able to experience a rich native application experience of Twitter consistent with smartphone applications like Twitter for iPhone or Twitter for Android.

MRE is MediaTek's middleware technology designed for mobile developers and application providers to deploy services and content for 'Smart-Feature phones'. The MRE solution provides millions of users in emerging markets with the ability to enjoy rich online experiences previously available only on smartphones.

The latest smart-feature phone solution, the MediaTek MT6255, will be the first model to carry Twitter applications. In the near future, twitter service preload will be also expanded to all MediaTek mobile platforms.

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