Sunday, December 17, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
Samsung Galaxy A8, A8 Plus and LG K Series to Appear at CES
North Korea Behind attacks on Cryptocurrency Exchanges: report
BlackBerry Ends Support for Priv, Talks About the Future of BB10
Google to Shut Down Project Tango in March 2018
Facebook Admits Spending Time on Social Media is Bad for You
Facebook Will Start Putting Ads Before Videos
Samsung's Smart Speaker Coming Next Year
Internet Neutrality is Officially Dead
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > General Computing > Microso...
Last 7 Days News : SU MO TU WE TH FR SA All News

Thursday, June 14, 2012
Microsoft Signs First NUads Advertisers For Xbox LIVE


Microsoft's NUads on Xbox LIVE officially roll out today, making the company's new interactive TV ad format available for sale to advertisers.

Microsoft said that Toyota, Unilever and Samsung Mobile USA were the first brands to develop NUads campaigns that would appear on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.

"NUads marks the beginning of a new era for TV advertising. It delivers the one thing traditional TV advertising is missing - engagement," said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. "We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."

Microsoft released a sneak peek of some of the first NUads that will air on Xbox LIVE this fall.

For example, Toyota's "Reinvented" ad campaign premiered during Super Bowl XLVI, promoting the reinvention of the 2012 Camry. Today, Toyota is reinventing that campaign for Xbox LIVE, adding a layer of interactivity enabled by NUads. In this version of the "Reinvented" ad, Toyota asks viewers what they would like to see reinvented. Viewers can then respond using Kinect-powered voice or gesture controls. This gives Toyota valuable feedback it can use for its next campaign.

The first NUads format to roll out offers polling capabilities that allow advertisers to ask a multiple-choice question during the airing of a 30-second spot. Users can enter the poll with a wave of a hand or a voice command while viewing the commercial. Users get a real-time tally of the answers so they can see how other Xbox LIVE subscribers are voting, and advertisers get real-time feedback from users to help inform future campaigns.


Previous
Next
Yelp to Power Bing Local Search        All News        No Xbox At Gamescom and TGS
Yelp to Power Bing Local Search     General Computing News      Opera 12 Debuts With Customization Options, Smart Features

Get RSS feed Easy Print E-Mail this Message

Related News
Microsoft Plans Expansion of Redmond Campus
Microsoft Expands Deal With SAP to Use and Sell More of Each Other's Cloud Services
Microsoft Offers Discounted Games for Xbox Live Gold Members, Sony Unveils PlayStation Deals
Top Black Friday deals from Microsoft
Xbox One X Launches Worldwide
Microsoft Cloud Continues to Grow, Powers First Quarter Results
New Fall Update for Xbox One starting to roll out today
Microsoft Launches Four New Xbox One S Bundles
Microsoft to Buy Wind Energy From GE's new Wind Farm in Ireland
Microsoft Brings the Edge Browser to iOS and Android
Microsoft Announces First Windows S Devices, Brings cloud, AI and Mixed Reality to Businesses
Xbox One X Console Pre-orders Available Today

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .