Wednesday, September 20, 2017
Search
  
Submit your own News for
inclusion in our Site.
Click here...
Breaking News
GLOBALFOUNDRIES and IBM Develop Custom 14nm FinFET Technology That Leverages both FinFET and SOI
Google Brings Affordable moto x4 to Project Fi
BlackBerry Enters Self-Driving Car Partnership With Delphi
Nest Unveils Home Alarm System, 'Hello; Video Doorbell and the Cam IQ Outdor Camera
Apple to Fix Watch Series 3 Battery and LTE Connectivity Issues
Rambus Runs First DDR5 Silicon in its Labs
HTC Expected to Announce Deal with Google
Xbox One X Console Pre-orders Available Today
Active Discussions
Which of these DVD media are the best, most durable?
How to back up a PS2 DL game
Copy a protected DVD?
roxio issues with xp pro
Help make DVDInfoPro better with dvdinfomantis!!!
menu making
Optiarc AD-7260S review
cdrw trouble
 Home > News > Mobiles > Strateg...
Last 7 Days News : SU MO TU WE TH FR SA All News

Tuesday, May 01, 2012
Strategist Sees Apple To Become Direct Mobile Service Provider


Apple?s next big move will be to provide wireless service directly to its iPad and iPhone customers, according to veteran wireless industry strategist Whitey Bluestein.

Bluestein told an international gathering of wireless operators, resellers and suppliers that Apple has all of the critical elements - the world's leading brand, distribution through 363 Apple Stores, digital content (music, video and apps) - which will allow it to exploit its 250 million iTunes accounts with credit cards on file.

He added that Apple has a patent-pending network architecture to enter the wireless industry as a service provider. Apple filed a patent application in October 2006, shortly before the first iPhone announcement, with a diagram on how it would offer wireless service directly to customers using networks of several mobile operators. The patent application was extended in fall 2011. Bluestein said that the patent confirms that Apple has thought through how it would offer service directly to customers.

At a presentation at the Informa MVNO Industry Summit in Barcelona Bluestein also said that Apple would begin providing cellular service, data, voice and roaming, directly to its customers, along with mobile data plans bundled with iPads. He added that Apple would offer iPhone customers activation, data and international roaming plans through the iTunes Store, plus voice, data and messaging plans directly to its iPhone customers, on an ala carte basis as an alternative to their current mobile operator

"The battleground is set, but Apple will be the first mover," said Bluestein. "Google will have to scramble because it lacks retail distribution, experience with subscriber services and the iTunes ecosystem of content. iTunes and the iTunes Store provide Apple with one-click buying and customer care. Google can acquire most of these capabilities, as it has before, but it is not a core competency of the company."

Bluestein also predicted that Google will acquire a back-office provider to help it get into the mobile business.

What has been holding Apple back from becoming a wireless provider already, according to Bluestein, are the enormous handset subsidies paid by mobile operators (AT&T, VZW and Sprint in the US), which amount to about $381 for each iPhone sold today. That has been a short-term stumbling block for Apple, but the company has its well-known cash reserves and could seize the initiative at any point.


Previous
Next
Facebook Encourages Users To Share Theis Organ Donor Status        All News        Panasonic And NHK Showcase Huge Super-high Vision Plasma Display
Nokia Files Lawsuits Against RIM, HTC, Viewsonic     Mobiles News      Samsung Reclaims Smartphone Leadership Position

Get RSS feed Easy Print E-Mail this Message

Related News
Apple to Fix Watch Series 3 Battery and LTE Connectivity Issues
iOS 11 is Available on Tuesday
Apple Unveils iPhone X, iPhone 8 and 8 Plus, Apple TV 4K and Apple Watch 3
Apple's New Flagship iPhone to Be Called 'iPhone X'
Judge Clears Apple to Sue Qualcomm
Apple and Accenture Partner to Create iOS Business Solutions
Apple to Hold iPhone Event on September 12th
Apple is Getting Serious in TV Shows and Film Prospect
ITC to Investigate Apple
New Apple Patent Describes How a front-facing camera and Sensors Take Health Measurements
HomePod code: Dual 4K Cameras for New iPhone and 4K AppleTV with HDR10 Support
Apple to Add LTE Connectivity to Watches

Most Popular News
 
Home | News | All News | Reviews | Articles | Guides | Download | Expert Area | Forum | Site Info
Site best viewed at 1024x768+ - CDRINFO.COM 1998-2017 - All rights reserved -
Privacy policy - Contact Us .