So far Google+ has focused on connecting people with other people. Today Google rolled out Pages for businesses and celebrities - a service already available on rival Facebook.
Google+ has been a place for real-life sharing, and Google+ Pages is no exception. For users, this means they can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. With circles, users can create bonds with the pages (and people) that matter most.
For businesses and brands, Google+ pages help them connect with their customers and fans. They can make recommendations with a +1, or add pages to a circle.
Google also added two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
"Maybe you're watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy - even automatic. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). We'll take you to their Google+ page, and if you want, we'll add them to your circles," explained Vic Gundotra, a Senior Vice President of Engineering, Google.
Direct Connect is currently working for a limited number of pages but many more are coming.
Organizations can open their Plus pages at http://plus.google.com/pages/create.