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Wednesday, October 26, 2011
Bluetooth SIG Extends Bluetooth Brand, Introduces Bluetooth Smart Marks


The Bluetooth Special Interest Group (SIG) announced two new brand extensions to its recognized logo today in an effort to create consumer awareness around compatibility for new devices implementing Bluetooth v4.0 - the Bluetooth Smart Ready trademark and the Bluetooth Smart trademark.

Bluetooth Smart Ready devices are phones, tablets, PCs and TVs that sit at the center of a consumer?s connected world and implement a Bluetooth v4.0 dual mode radio. Bluetooth Smart devices are sensor-type devices like heart-rate monitors or pedometers that run on button-cell batteries and were built to collect a specific piece of information. Bluetooth Smart devices include only a single-mode low energy Bluetooth v4.0 radio.

Bluetooth Smart Ready devices can connect to the Bluetooth devices already in use today and also to new Bluetooth Smart devices just starting to enter the market. Bluetooth Smart devices, due to their low power consumption, will only connect with products denoted with the Bluetooth Smart Ready mark, plus those designated specifically by product manufacturers.

"Here's the truth of the matter: Bluetooth Smart and Smart Ready devices will revolutionize the way we collect, share and use information," said Michael Foley, Ph.D., executive director of the Bluetooth SIG. "In order to ensure consumers know what these extraordinary devices have to offer, we created the Bluetooth Smart and Smart Ready marks. These new logos will help consumers manage compatibility, and encourage manufacturers to build their best Bluetooth devices yet."

"Consumers can look at new Bluetooth Smart Ready devices the same way they would a 3D ready TV - having the TV is just the first part of the puzzle, you need glasses and content in order to really experience 3D," said Suke Jawanda, CMO of the Bluetooth SIG. "Once consumers have a Smart Ready device, like the new iPhone 4S, they can continue connecting to existing Bluetooth devices and are also ready to experience the new world of Bluetooth Smart peripheral devices that will carry the Bluetooth smart logo."

More information on how a device qualifies to bear the new Bluetooth Smart designation, as well as detailed compatibility explanations and a general FAQ can be found at www.bluetooth.com/smartdevices.


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