LG Electronics will reveal new 3D Blu-ray Disc players, 3D home theater AV products as well as a smart TV equipped with Google's Android operating system in the coming IFA 2010 (Internationale Funkausstellung Berlin), the largest trade fair for consumer electronics in Europe.
"In the next-generation television market, our basic strategy is collaboration with global IT firms or application developers," said LG. That implies an intention to seek a cooperation with a partner competitive enough in fields including hardware, software and application to grab the market initiative.
According to sources Korea, LG is expected to develop a LED HDTV display TV with 3D function. The TVs are expected to support Google's Android OS in their chips developed by LG.
LG will also have on display at IFA its NANO FULL LED and Plasma TVs, to Home Theater Systems and Blu-ray Disc Players.
Top of the range is LG?s new LEX8, the world?s slimmest (0.88cm) and narrowest bezel (1.25cm) FULL LED TV. In a world first for the TV industry, the LEX8 adds NANO Lighting Technology to LG?s FULL LED backlighting to produce pictures that are brighter, clearer and smoother than ever before. Also on show are the new LEX9, which boasts the biggest LED LCD screen yet at 72 inches, and the LX9500, the world?s first FULL LED 3D TV, which was unveiled at the Consumer Electronics Show in Las Vegas earlier this year.
While LG's entire FULL LED 3D TV range comes with localized dimming, the LEX8?s dimming function ? called Micro Pixel Control ? is LG?s most advanced yet, delivering a wide and rich array of colors that produce even more gripping 3D pictures. Complementing their high brightness, the LEX8, LEX9 and LX9500 also come with TruMotion 400Hz, which provides an ultra-fast screen refresh rate for the most comfortable 3D images. Completing the effect, the narrow bezel INFINIA Design lets the 3D images practically burst out of the screen.
Alongside a 180-inch Plasma 3D TV prototype, LG is also displaying the PX950N, its first Plasma 3D TV and the first TV in the world to receive 3D THX Certification. For a truly outstanding 3D picture, 600Hz Max Sub-field Driving ensures smooth viewing of even the fastest action sequences, while LG?s 3D Panel phases out light faster to produce images that are practically blur free.
What?s more, the Plasma set?s self-illuminating pixels enable a wider viewing angle. In addition, the PX950N supports the Multi Picture Format (MPF) function, enabling users to connect their 3D cameras to the TV and view their 3D pictures directly on the big screen.
Along with the FULL LED models, the PX950N provides seamless connectivity through NetCast, DLNA certification and a wireless AV link.
3D Blu-ray Home Theater Systems
LG?s HX995TZ and HLX55W offer a great platform for 3D movies and cinematic sound, along with the connectivity options of NetCast and DLNA.
Leading the way is the HX995TZ, a top-of-the-range Blu-ray Home Theater System whose exquisite wall-mountable design blends right in with practically any environment. The systen delivers 1,100 watts of output. For consumers looking for the 3D Home Theater experience on a slightly smaller scale, LG also offers the HX995DF, with 2.1 Ch and 560 watts of output.
Cutting a more compact but no less enticing figure is LG?s HLX55W 3D Blu-ray sound bar. Comprising a stylish single black bar with a vertical Blu-ray Disc Player in its center, the HLX55W delivers 3D Blu-ray Disc Playback accompanied by 430-watt audio output and 4.1 Ch full surround sound. Rounding out the home theater systems is the new HX900, LG?s first Real 3D Sound Home Theater System, which embraces a completely new concept in home audio to produce a sound as deep and life-like as any 3D image.
3D Blu-ray Disc Players
LG has also beefed up its video equipment with three 3D-friendly models, the HR550, the BD590 and the BX580. Along with Blu-ray Disc Playback, the HR550 comes with built-in DVB-T/C/S tuners that eliminate the need for a digital set-top box. The tuners also make it possible for viewers to record a show or movie on one channel ? including in 3D ? while simultaneously watching a Blu-ray disc. For people who don?t need so much storage space, the BD590 offers all the same superb functions as the HR550, with the sole exception of built-in HDD.
Also the BX580 lets users enjoy a variety of 3D content in the Blu-ray format, while retaining 2D playback as well. In common with the HR550, the BX580 is also equipped with the connectivity options of NetCast and DLNA.
3D Projectors: Bringing 3D Cinema Home
The world?s first one-body, dual-engine CINEMA 3D projector transmitting FULL HD pictures, the CF3D can project an 2D or 3D picture with a diagonal span that stretches up to 200 inches. With TruMotion 100Hz practically eliminating image blur and 3D Auto Picture Calibration creating optimal brightness and color, the CF3D delivers a blur-free picture. The CF3D also comes with six free pairs of glasses, meaning users can watch its wall-covering 3D projection in the company of family and friends.
Also at this year?s IFA is the BX327, a Dynamic 3D-type (DLP Link 3D Technology) 3D Projector with a picture boasting a diagonal span of up to 150 inches. Delivering the brightness of 3,200 ANSI-lumens and the colors and contrast of 0.55" DMD, the BX327 also produces a beautifully sharp 2D or 3D picture with perfectly aligned edges. Also, among projectors using DLP Link 3D Technology, the BX327 is the only one with HDMI, meaning users can enjoy 3D images without 3D-compatible graphic cards.