CDRInfo Forum CDRInfo Forum

Forums  Register  Login  My Profile  Inbox  Address Book  My Subscription  My Forums 

Photo Gallery  Member List  Search  Calendars  FAQ  Ticket List  Log Out

Microsoft to Spend $300 million on Windows Marketing Push   Logged in as: Guest
Viewers: 951 You can click here to see Today's Posts | Most Active Topics | Posts Since Last Visit
  Printable Version
All Forums >> [News Around The Web] >> Microsoft News >> Microsoft to Spend $300 million on Windows Marketing Push Page: [1]
Login
Message << Older Topic   Newer Topic >>
Microsoft to Spend $300 million on Windows Marketing Push - 9/5/2008 6:12:58 PM   
icube001


Posts: 5429
Joined: 11/6/2006
Status: offline
Microsoft started a $300 million marketing campaign on Thursday, aimed at improving the image of its Windows Vista operating system and strike back at Apple's "Mac vs. PC" ads.

The first commercial of Microsoft's new marketing push aired on Thursday.

Despite selling more than 180 million licenses since its launch in 2007, Windows Vista continues to suffer from the perception that the operating system is clunky and hard to use compared with Apple computers.

That image has been stoked by Apple's "Mac vs. PC" ads featuring a geeky and unfashionable PC guy unable to keep up with a better-looking, hip Mac counterpart.

Apple has steadily gained market share against PCs in recent quarters. In the June quarter, Gartner said Apple accounted for 8.5 percent of U.S. computer shipments, a rise of 38 percent from a year earlier. That outpaced the overall U.S. computer market growth of 4.2 percent.

Microsoft said the commercial is part of a broader, long-term initiative to change consumers' perception of Windows, which will include setting up a retail corner at several hundred Best Buy and Circuit City stores staffed by "Windows Gurus" to explain the benefits of Windows.

The company also said it has been working with PC makers to optimize systems to speed up computer boot times and improve the overall experience of using a Windows machine.

All the major PC brands are expected to introduce new or revamped models, which Microsoft calls a new category of PCs, with improved designs in the next few months.
Post #: 1
Page:   [1]
All Forums >> [News Around The Web] >> Microsoft News >> Microsoft to Spend $300 million on Windows Marketing Push Page: [1]
Jump to:





New Messages No New Messages
Hot Topic w/ New Messages Hot Topic w/o New Messages
Locked w/ New Messages Locked w/o New Messages
 Post New Thread
 Reply to Message
 Post New Poll
 Submit Vote
 Delete My Own Post
 Delete My Own Thread
 Rate Posts




Forum Software © ASPPlayground.NET Advanced Edition 2.4.5 ANSI

0.047