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Yahoo to discontinue Yahoo Plus ! - 3/24/2006 5:51:59 AM   

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Yahoo notified Yahoo Plus subscribers on Wednesday that their subscription bundle of fee-based premium content and services will be discontinued in April.

The move is another indication that these "bring your own broadband access" packages, while popular a few years ago, are losing their appeal.

Yahoo Plus includes a variety of premium security, e-mail, entertainment and storage software and services. Launched in December 2003, it doesn't include Internet access, as it is aimed at users who already have a broadband connection.

A big part of the reason that such services are losing appeal is that broadband subscriptions have fallen in price, while also gaining many complementary software and services that have been the staple of "bring your own access" packages.

In confirming the decision to put Yahoo Plus out to pasture, Yahoo alluded to this market shift, which the Sunnyvale, California, company is taking advantage of with the broadband packages its offers jointly with telecommunications providers such as AT&T Inc. and Verizon Communications Inc. 

Full story...

Source : InfoWorld
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