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Times Company To Buy For $410 Million ! - 2/17/2005 7:39:24 PM   

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The New York Times Company announced this afternoon that it had agreed to acquire the online consumer information provider from Primedia Inc., a magazine publisher, for $410 million in cash.

The acquisition is the biggest for the Times Company since it acquired The Boston Globe for $1.1 billion in 1993. operates a network of nearly 500 guides who create sites on thousands of topics from personal finance to consumer electronics. The company says attracts 22 million unique visitors a month.

The Times Company, which owns, and more than 40 other Web sites, said that it expected strong revenue and profit growth from and that the acquisition should add to its earnings in 2007. It said would complement its existing portfolio of Web sites and strengthen and diversify the company's online advertising base.

"The global reach of and opportunities for cross-promotion between its channels and our digital properties will be additive for both businesses," Janet L. Robinson, president and chief executive of the Times Company, said in a statement.

Primedia put on the block earlier this year and executives close to the auction said at the time that the bidders included Google, Yahoo, the AOL unit of Time Warner and AskJeeves, along with the Times Company. was acquired by Primedia in October 2000 for $690 million in stock.
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Source NYTimes
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