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Appeared on: Thursday, March 29, 2007
Samsung SCH U740

1. Introduction

logoPerhaps the Smartest Non-SmartPhone

I test lots of phones -most of them are of the "SmartPhone" variety. What those of us immersed in the SmartPhone world sometimes forget is how really "Smart" some of the standard issue cell phones have become.

Case in point - the Samsung SCH-U740. With all the technology out there - it is a rare phone that really innovates and makes us say "wow." I think this phone has a lot to offer.

Samsung is making some killer phones these days - super slim cell phones, the BlackJack SmartPhone and now, the SCH-U740. Ok, let's get this out of the way first - who named this thing? When you have a phone that can do everything this phone can, you gotta give it a better name.

The SCH-U740 is a Verizon exclusive and offers some real innovations. Today's cell phone user not only wants to make clear calls, but we want to text-message with ease, watch videos, download music, IM and play games. Fortunately, the SCH-U740 allows you to do all that and more.

Let's take a look at all that comes standard with this phone:

  • 1.3 Mega Pixel Digital Camera/Camcorder with Flash and Digital Zoom
  • Capture Video Clips or Still Pictures
  • Brightness Adjustment
  • Self Timer: Off, 2, 5 or 10 seconds
  • Color Effects: Normal, B/W, Sepia, Antique, Negative, Green, Aqua, Cool, Warm, Sketch
  • Multi-Shot Mode: Series, Divided, Auto/Manual
  • Resolution Adjustment: 1280x960, 640x480, 320x240, 160x120 Picture ID
  • Shutter Sound selection

Mobile Media
  • V CAST Music Player: MP3 & WMA
  • V CAST Video
  • Mobile Web 2.0 Capable
  • Email, Mobile IM, and Chat Capable
  • Wireless Sync Capable
  • VZNavigatorsm Capable
  • Get It Now® Capable (BREW 3.1.4)
  • Picture and video messaging
  • TXT Messaging
  • V CAST – Music and Video
  • VZ Navigatorsm Capable with Turn-by-Turn Directions
  • Text, Instant, Picture, and Video Messaging
  • 3D Games, Ringtones & Wallpaper and More
  • Sports, News & Email with Mobile Web 2.0
  • Wireless Sync Capable

  • Personal Organizer: Calendar with Scheduler, Notepad
  • Tools: Alarm Clock, World Clock, Calculator, Stopwatch
  • Phone book with up to 500 Entries with multiple contacts
  • Speed Dialing
  • Chaperone Parent Capable
  • 72-Note Polyphonic Ringers
  • Advanced speech recognition
  • Speakerphone
  • Directional Microphone

  • Unique 2-Way Flip Form Factor
  • Integrated Qwerty Keyboard
  • High Tier/EVDO Digital Only/EVDO High Speed Connectivity
  • Bluetooth® Capable for the following profiles: Headset (HSP), Handsfree (HFP), Serial Port (SPP), Dial Up Networking (DUN), and Object Push (OPP) for vCard
  • microSD™ Expansion Slot
  • Dimensions: 3.84" (H) x 2.04" (W) x 0.58" (D) with battery
  • Weight: 3.6 ounces with standard battery
  • SAR: Head- .684, Body- .496
  • Usage Time: Up to 210 Minutes OR
  • Standby Time: Up to 200 hours
  • TTY Compatibility
  • Hearing Aid Compatibility Rating = M4
  • Handset Insurance available: Yes

  • Phone does not support a 2.5mm Headset Jack.
    Headset Adapter is included in box.
System Requirements
  • Card Slot: ExpressCard 34/54
  • Processor: 166MHz
  • Disk Drive: CD ROM
  • Hard Disk Space: 14MB
  • RAM: 32MB
  • Internet Browser Software

OS Support
  • Windows®2000/XP/Vista; MAC OS 10.4.8 or higher

  • 4.41" (H) x 1.34" (W) x 0.19" (D)
  • Weight: 1.4 oz


2. Design and Operation, Conclusion


What makes the SCH-U740 stand out from the crowd is its unique design. At first glance, this is a very classy and thin phone. It is a champagne color with black accents. There are soft-touch music controls right on the front as well as the lens for the camera.

On the right hand side is a slot for a micro-SD card for holding all your pictures and movies. Along the left, you find the volume rocker, headphone jack and hold button.

Open the phone like any flip-phone to make your calls. The thin design makes it easy to grip this phone and the button layout is good for making calls. The buttons are a little small - but there is a full QWERTY keyboard and number keyboard contained in a very small space.

Now, the very cool part of the design. The SCH-U740 has a dual hinged cover - that means that in addition to opening like a standard flip phone, it can also be opened horizontally - which puts the phone in a landscape display with the QWERTY keyboard laid out for perfect typing.

The pros of a design like this is that typing emails and text messages are much, much easier on a full QWERTY keyboard in a landscape mode. The screen shifts whatever image is on it to a nice landscape display as well.

You can still dial phone calls in the landscape mode - but talking is awkward in this mode unless you are using a headset.


The SCH-U740 is a feature rich phone. You can manage your contacts and even take advantage of wireless Sync Email. SMS and MMS messaging is supported as is the full Verizon Get it Now experience. That means easy downloads of music, ringtones, pictures, videos, games and news and information via the modified web browser.

One of the things that was both brilliant and somewhat annoying is that some features are only available in the "Rotated" mode - the landscape mode. Once you remember which is which, it was really no big deal. This phone really shines in the messaging features - both Text and IM were handled beautifully.

In short, there was very little that this phone could not do. It won't handle your business contacts and email like a true SmartPhone, but that is not the intended audience for this device.

Media features were really top of the line on this phone. While the camera was a 1.3 megapixel instead of 2.0 found on some newer devices, it took very good and clear photos and offered lots of options for photo imaging - Brightness, Timers, Flash, Color Effects, Resolution and more can be adjusted when using the camera.

Music sounded great - even on the little built in speakers - loud and clear. When a headset was attached, the sound was on par with quality MP3 players.

Video was very smooth - the screen could have been sharper - but the frame rate was very good.

Call Quality:

I have always found that Samsung phones sport excellent call quality and this phone was no exception to that. Calls were very clear and the speaker is plenty loud. Callers had no complaints when I used this phone.


Bluetooth was very good on this phone. It was quite easy to pair a headset and call quality did not suffer. In addition to standard Headset use, the SCH-U740 also supports Serial Port (SPP), Dial Up Networking (DUN), and Object Push (OPP) for vCard - very sophisticated features for a standard cell phone. One feature missing was support for A2DP - Bluetooth streaming Stereo - this would have been particularly useful given all the media features of this phone.


As I stated earlier, this phone really excels at messaging - all types. Text messaging was really what this was designed to handle well. It was very nice to be able to use a QWERTY keyboard on a standard size phone. The keys are a little small, but they were very responsive. The location of the D-pad (which is on the side in landscape mode) did sometimes lend itself to mis hits which would send me out of the messaging screen. Overall, this was the best non-smartphone texting experience I have had.

Email and Web:

Wireless Sync is available for email delivery which is very nice. Composing emails was fairly easy using the keyboard. The OS menu commands require a few too many clicks for my taste to send emails - but if you needed to email in a pinch, you can do it from this device. Again, I wouldn't trade in your BlackBerry for this device - but for occasional email it is fine.

Web pages loaded quickly and looked good. The screen resolution was not quite as sharp as other phones out there - but colors were good as was the speed of the EvDO network.


Lots of games are available for download off of the "Get it Now" screen. Games were pretty typical cell phone games. They looked good, ran quickly and were nice to play in the widescreen mode. Some of the small keys were a disadvantage in "Key intensive" games.

Over all Conclusions:

This is a great all around phone. I can see this as the next "gotta have it" phone for teens and young adults. It is very capable in the messaging and media features - all of which are becoming so important in that demographic. The ability to flip open the phone for calls and "Rotate" the screen for messaging and web browsing is a great feature and what really gives this phone a high "coolness" factor to it.

I do wonder how the rotating hinge will hold up over extended use - but only time will tell. From what I can tell, this is a very high quality, highly capable device. It won't replace your smartphone, but it is most likely a worthy upgrade to just about any other type of cell phone you are currently using.



The Samsung SCH-U740 is available at www.verizonwireless.com for US$149.00 with contract - other deals can be found at various providers on the web.


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