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Appeared on: Thursday, May 06, 2004
BTC launching own brand products with EMPA in middle east

BTC has signed up EMPA to distribute BTC branded products in the Middle East. EMPA was chosen due to the wide regional coverage its distribution channel provides and success with other vendors, including Intel and Microsoft.

BTC has been present in the Middle East for some time by means of original equipment manufacturer (OEM) licensing agreements, but has now decided to also market products through the BTC brand name.

With BTC's range including popular devices like digital cameras, EMPA is set to add new product categories to its line-up, boosting growth and margins, while BTC has chosen a distributor with a proven track record for selling its branded optical goods, reasons enough for what should be a successful partnership for both companies.


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