To print: Select File and then Print from your browser's menu.

    -----------------------------------------------

     This story was printed from CdrInfo.com,

     located at http://www.cdrinfo.com.

    -----------------------------------------------

Next week at the NAB Show in Las Vegas, Fujifilm will unveil a strategy for the convergence of digital media and the changing operational mindset among broadcast and independent cinematographers. Fujifilm draws on a long history of leadership in the video and data storage markets as well as the company's current research and development in the future of high definition (HD) and other high capacity media technology.

"Technology trends now underway in the broadcast industry have caused a fundamental shift in the way a broadcast operation functions. Simply put, video has been transformed into data," says Steve Solomon, Senior Vice President & General Manager, Recording Media Division. "But in the broadcast industry, lost data is lost news, visuals or soundbites. Reliability, consistency and superb quality are everything to the business of visual creativity."

In a business strategy white paper revealed at NAB in Las Vegas next week, entitled "Managing Digital and HD Content: Sitting on an Uncomfortable Fence," senior Fujifilm executives discuss their experience in the video and data storage markets and the impact of their convergence.

New tools for in-house production

Additionally, Fujifilm will be displaying at their booth the latest media for enabling greater productivity for in-house production work. The Fujifilm media will offer extended recording times and archiving capability for DVCPRO(R) users and extend Fujifilm's comprehensive line of professional video and data recording media.

"The longer recording times offered by the new Fujifilm videocassettes for DVCPRO XL are necessary to handle the increasing amount of standard definition and high definition content that has become the norm in today's broadcast and production facilities," said Tom Daly, Director of Marketing, Professional & Commercial Markets, Recording Media Division. "Professionals can use DVCPRO XL videocassettes to archive long-form material and as a program delivery format as well."

Current DVCPRO HD products only offer 46 minutes recording capacity and DVCPRO 50 products only 92 minutes. The new videocassettes will provide between two to nearly five hours of recording capacity:

-- Fujifilm DP1001 126E XL - 126 minutes in DVCPRO HD mode;

-- Fujifilm DP151 126 XL - 126 minutes in DVCPRO 50 mode (252 minutes in DVCPRO 25)

The new media will be available later in 2004.

In addition, Fujifilm will exhibit the company's broad storage media portfolio that spans every type of business need and archiving requirements. As broadcast executives and cinematographers begin to address the management and storage of digitized libraries, Fujifilm will offer support and insight into all forms of solutions from DAT 72 to DLT, SDLT and LTO formats. Fujifilm will also be displaying several optical media, including CD and DVD products.

Industry Luminaries Use of HD Format Center of Fujifilm Ad Campaign

Fujifilm will also premiere a new advertising campaign at NAB for the company's professional video products. The campaign will feature well-known industry professionals who use Fujifilm products in their work. The first ad to appear features director and cinematographer Al Giddings, perhaps best known for his underwater work on "Titanic."

Giddings is using Fujifilm HD331 videocassettes to upconvert selected portions of his vast analog and digital film and video materials to High Definition, which he now makes available through his company "Al Giddings Images."

"Fujifilm has a tradition of solid and long-term relationships with engineers, producers, directors and cinematographers," said Gene Kern, Director of Advertising and Marketing Communications, Fujifilm Recording Media Division. "We're pleased to highlight the work of some of these industry notables such as Al Giddings, to show the confidence that these professionals have in Fujifilm's recording media products."