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Appeared on: Wednesday, December 10, 2003
Sonopress and SunnComm sign licensing agreement for protecting audio CDs

Sonopress and SunnComm Technologies announced that they have entered into a worldwide licensing and reseller agreement in which Sonopress will market, manufacture and distribute MediaMax Music Managemant - M4 (TM), SunnComm's proprietary audio CD music management and enhancement technology.

Sunncomm's MediaMax suite of products delivers security for digital audio and an enhanced consumer experience providing additional bonus content and value-added features available in a user-friendly multi-media session that is mastered on the audio CD and accessible using a personal computer.

This enhanced CD product, will provide a new motivation for music fans to purchase a CD that also provides them with a legal and licensed structure to create authorized copies of music without having to violate artist's, record companies or music publishers copyrights. In addition to increased security for the digital audio content, SunnComm MediaMax CDs entitle the consumer to access special bonus features and enhancements to the disc. This additional content may include bonus music, music videos, product promotional clips, digital photo's, artist and concert/tour information, song lyrics, bonus tracks, special artist and record label offers, contest prizes and other valuable items included to increase the consumer's entertainment experience and the perceived value of CD pricing.

Under this agreement, SunnComm will earn a per unit royalty for each MediaMax CD manufactured by Sonopress. Additionally, the two organizations will share the revenue generated from the content handling of the digital assets necessary to build the second session user interface. This content handling process will be a requirement for each project mastered using the MediaMax product.


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