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Appeared on: Monday, September 10, 2018
Apple's Event: iPhone Xs Line, New Watches, and More

Apple will launch new products this week, ending a year of minor updates and setting the technology giant up for a potentially strong holiday quarter.

The company will launch three new iPhones, revamped iPad Pros, Apple Watches with larger screens, a new entry-level laptop with a sharper screen, a pro-focused Mac mini desktop computer and new accessories like the AirPower wireless charger.

The product launches will begin on Wednesday in the Steve Jobs Theater at the company's Apple Park headquarters in Cupertino, California. The focus will be on Apple's latest iPhones. You may expect:

It is expected that the new LCD iPhone will be priced between $700 and $850. The iPhone 8, which the new lower-cost iPhone X-like model is expected to replace in the line up, starts at $699 or $799 depending on screen size.

While the iPhones will be the Wednesday's main attraction, Apple's growing smartwatch business will see stage time, too. The company plans to introduce new Apple Watches with larger screens that go nearly edge-to-edge, showing the user more information.

Apple had 17 percent of the smartwatch market in the second quarter of 2018 with 4.7 million units shipped, beating out second place Xiaomi Corp. by half a million units and Fitbit Inc. by 2 million, according to data from IDC.

Beyond phones and watches, Apple is planning a series of other products later this year. But not all of them will be revealed on Wednesday:



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