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Appeared on: Wednesday, November 06, 2002
Macrovision acquires Midbar Tech Ltd!

Macrovision Corporation (Nasdaq: MVSN), the world’s leading developer and vendor of digital rights management (“DRM”) and copy protection technologies, announced today that it has agreed to acquire the assets and operations of Midbar Tech (1998) Ltd. in a cash transaction. Midbar, a privately owned developer of copy control technologies for the music industry, is based in Tel Aviv, Israel. The transaction will enable Macrovision to provide a complete family of products and services that preserve consumers’ music listening experience while providing the controls to enable artists and music labels to be fairly compensated for their creative works.

Macrovision also announced that it has signed a definitive agreement with TTR Technologies, Inc. (Nasdaq: TTRE) to acquire TTR’s music copy protection and DRM assets and to terminate an Alliance Agreement between the two companies. The closing of each transaction is subject to regulatory and shareholder approvals and the fulfillment of certain other closing conditions by each party.

“Midbar is an ideal strategic and cultural fit with Macrovision,” said Macrovision’s president and CEO Bill Krepick. “Midbar’s core technologies complement our existing offerings, and this combination will allow us to develop a ‘best-of-breed’ solution for music consumers, labels and artists. Moreover, both of our firms have emphasized research and development activities to generate breakthrough intellectual property (‘IP’) management solutions that enable music labels to offer consumers more robust and varied means of enjoying their music. The combined technical expertise and operational resources of both firms—in addition to the additional technology and intellectual property acquired from TTR—will allow Macrovision to shorten the development time required to bring a complete solution to the music space that serves the needs of all constituents.”

“It’s no exaggeration to say that the global music industry is at a digital crossroads,” said Brian McPhail, vice president and general manager of Macrovision’s Consumer Software Division. “It’s imperative that standardized IP management technologies emerge for the music industry to guard the digital rights of content creators while allowing consumers the freedom to enjoy music with ease and convenience. These transactions will enable Macrovision to deliver a widely accepted, highly flexible, and deployable suite of IP management solutions that meet the needs of all the constituents of the music industry—from artists to consumers.”

The combined Macrovision and Midbar development staffs will, over the next several months, develop a best-of-breed solution by integrating Macrovision’s SafeAudio™ and SafeAuthenticate™ solutions with Midbar’s CDS 100™ and CDS 200™ products. As part of that integrated solution suite, the combined development team will complete the advanced R&D projects that they are currently working on to facilitate controlled CD-burning technology and the controlled export of music files to consumer electronic devices. Midbar’s CDS 100 and CDS 200 copy protection technology has, to date, been deployed on more than 45 million audio CDs, with particularly widespread usage in the Asian and European markets. Midbar’s acquired assets also include three issued U.S. patents, and three U.S. patents pending.

The TTR assets to be acquired include three issued and eight pending U.S. patents, and a number of international patent applications, in the areas of optical media copy protection. The termination of the Macrovision-TTR Alliance Agreement will terminate copy protection revenue-sharing arrangement between the two companies.

Macrovision will hold an investor conference call on November 5, 2002 at 2 p.m. PT (5 p.m. ET). Investors and analysts interested in participating in the conference are welcome to call 800-240-6709 (or international +1 303-262-2190) and reference the Macrovision call.

Investors and analysts interested in listening to the conference replay are welcome to call 800-405-2236 (or international +1 303-590-3000) and enter passcode 507059#. Access to the replay is available from 11/5/2002 4:00 p.m. PST through 11/6/2002 11:59 p.m. PST. The conference call script will be posted on the Company’s website approximately 48 hours following the call and will be posted for 30 days.

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