Facebook said on Tuesday it would allow users to review businesses that advertise on the social network and possibly ban those that receive the most negative feedback.
The move is aimed at cracking down on businesses whose ads mislead users into buying low quality goods or services or firms that fail to deliver products in their stated shipping time.
Facebook users can leave feedback for their viewed ads under the "Ads Activity" tab, the company said in a blog post.
Advertisers will be given a chance to improve before further action is taken, which might include a reduction in the amount of ads that particular business can run.
Facebook calls itself "an advertising-supported service" and requires people to accept targeted ads as a condition of using its platform.