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Appeared on: Tuesday, March 13, 2018
Fitbit Releases New Devices for Women, Parents, and Kids

Fitbit welcomes more health-and fitness-conscious consumers into the fold with the introduction of three very devices - a new health and fitness smartwatch, a tracker for kids, a special edition Fitbit Ionic, and the addition of female health tracking to Fitbit's app and smartwatches.

Fitbit Versa

Fitbit is determined to wrestle the smartwatch market away from Apple. Available for presale March 13, the new $199 Versa smartwatch easily undercuts the more costly Apple Watch, which starts at $249 for the older Series 1 model and jumps to $329 for the current Series 3.

This lightweight, swimproof smartwatch offers 24/7 heart rate tracking, sleep tracking, phone-free music, apps, notifications and quick replies, 4+ day battery life, guided workouts from Fitbit Coach, 15+ exercise modes, connected GPS, Cardio Fitness Level, swim tracking, Sleep Stages and Sleep Insights, Relax guided breathing, and Reminders to Move.

Versa Special Edition offers two looks in one with woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box. In the Americas, the Special Edition devices also include an NFC chip to use Fitbit Pay.

Additional accessories (sold separately) in the following materials round out your options: elastomer (peach, gray, black, periwinkle, white), Horween leather (cognac brown, midnight blue, lavender, saddle stitch), stainless steel links (black, silver, tapered silver), and stainless steel mesh (black, silver).

Versa is compatible across Android, iOS, and Windows devices, so you can use almost any smartphone.

Fitbit Versa is available for presale today on fitbit.com and online retailers tomorrow for $199.95 in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case.

Accessories range from $29.95 / $99.95, with the following being sold exclusively on fitbit.com: lavender leather, saddle stitch leather, black metal link, silver metal link, silver tapered link, silver metal mesh, periwinkle elastomer.

The Fitbit Versa Special Edition, including Fitbit Pay in the Americas, is available for $229.95.

Versa will be available in stores worldwide beginning April 2018, including North American retailers Amazon, Best Buy, Kohl's, Macy's, Target, Verizon and Walmart.

Fitbit Ace

Designed for kids ages 8 and up, Fitbit Ace is showerproof wristband that tracks steps, active minutes, and sleep to help get your kids moving and reward them for their hitting goals. Parents control who their kids connect with and what information they see in the app.

Ace comes in two interchangeable wristband colors - Electric Blue and Power Purple - that are sized smaller than normal Fitbit accessories and can quickly be adjusted.

Multiple Clock Faces. Kids can pick a clock face. There are 10 to choose from in the Fitbit app that display date, time, goal progress, and more.

Fitbit Ace is available for preorder today on Fitbit.com for $99.95 in Power Purple and Electric Blue. It will be available in stores worldwide in the second quarter of 2018, including major North American retailers Amazon, Best Buy, Kohl's, and Target.

Fitbit female health tracking symptoms

Female health tracking will be available in the Fitbit app and on Versa and Ionic in Spring 2018. Log your period, record symptoms, gauge your estimated fertile window, get predictions on future periods, and more.

According to Fitbit, the feature provides women with the means to see how their periods impact different aspects of their lives, ranging from the quality of their sleep to their overall activity levels.

The feature will allow women to log data on their periods into the Fitbit app and record the various symptoms they experience including headaches, cramps and acne. As you log more information, the app and Fitbit's proprietary cycle algorithm will be able to help you more accurately predict when you can expect your next period.

Users will be able to log their symptoms during their periods, which will eventually help them better understand what activities impact them more or help alleviate their pain points.

But a woman's cycle isn't a simple on-off affair. Different things like exercise, overall lifestyle and the like can drastically impact a woman's period. By using data from the female health tracking feature, users will be able to determine when they experience their worst symptoms, monitor their sleep, exercise and overall health, and then be able to adjust their behavior to decrease the impact their period has on them.

Adidas edition Fitbit Ionic

The pre-order window is closing soon, which means this performance-driving special edition Fitbit Ionic is almost ready to ship.

More Music, Apps & Clock Faces Arrive With Fitbit OS 2.O

Another update to Fitbit OS, Fitbit's proprietary operating system (currently available on Versa and Ionic), begins rolling out this month, and it's packed with goodies. Here's what you can expect:



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