Micron Technology is discontinuing its Lexar retail removable media storage business, as part of the company's focus on higher value markets and channels.
The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Micron said it was exploring opportunities to sell all or part of the Lexar business and that it would continue to provide support to existing customers.
"I'd like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future," said Jay Hawkins, consumer products group vice president at Micron Technology.