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Appeared on: Friday, May 16, 2014
Nvidia Flat, Intel Gains And AMD Loses Graphics Market Share in Q1

AMD's overall GPU unit shipments decreased 18.2% quarter-to-quarter, Intel's total shipments decreased 7.9% from last quarter, and Nvidia's decreased 10.4%, according to data released by Jon Peddie Research.

For the previous three quarters, the PC graphics market has gone up. This was the first quarter to show a decrease in shipments since last. Q1 is typically the quarter when retailers try to unload what they bought for the holiday season that they didn't sell, and is traditionally seasonably lower than previous quarters. So the drop this quarter compared to last year's and is not alarming.

Shipments were down 11.6% quarter-to-quarter, and down 4% compared to the same quarter last year. The attach rate of GPUs to PCs for the quarter was 135% and 33% of PCs had discrete GPUs, which means 67% of the PCs are using the embedded graphics in the CPU, JPR found. The overall PC market decreased 9% quarter-to-quarter, and decreased 3.5% year-to-year.

The Gaming PC segment, where higher-end GPUs are used, was a bright spot in the market in Q1. Both Nvidia and AMD said sales of their higher-end GPUs were strong, lifting the ASPs for the discrete GPU market.

The popularity of tablets and the slow but steady economic improvement are the most often mentioned reasons for the decline in the PC market, particularly at the lower-end. The CAGR for total PC graphics from 2014 to 2017 is basically flat. JPR expects the total shipments of graphics chips in 2017 to be 400.8 million units. In 2013, 447 million GPUs were shipped and the forecast for 2014 is 399 million.

The quarter in general





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