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Appeared on: Monday, January 13, 2014
Acer CEO Blames Ultrabook Strategy For Company's Weak Results

Acer's new corporate president and chief executive officer Jason Chen has attributed the struggling PC maker's losses over the past three years to its early entry into Ultrabooks and touch-enabled notebook PCs.

Speaking at a press event on Monday, the ex-TSMC executive said that Acer's biggest problems today result from committing too many resources over the past two years to Ultrabook PCs and touch panels used in computers.

"Acer invested too early in the two sectors, leading to its challenges since then," he said. "What we need to do now is to dig ourselves out of the hole," Chen said. "There are no magic bullets. We need to focus on the fundamentals."

Acer hasn't been able to successfully move into the enterprise PC sector, a move that has started to pay off for Hewlett-Packard and has leaded Lenovo Group Ltd. to the top of the world's No.1 PC manufacturers.

To turn the company around, Acer plans to build on its existing hardware and software skills. Chen said that Acer company would take dvantage of its big research group of over 1,300 engineers and the company's large portofolio of technology patents.

The new CEO remained optimistic about Acer's future, especially as it shifts its focus from hardware manufacturing to cloud technology.

Acer last month unveiled plans to combine its strength and size in PC manufacturing with its cloud technology, allowing users to build their own cloud services for purposes such as storing music and photos on all Acer PCs and mobile devices.




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