LG Electronics' Optimus Vu: - known as Intuition in the United States - is the first commercialized smartphone in the U.S. on the Verizon Wireless Network to offer Privacy and Business (P&B) Virtualization.
LG's device takes advantage of VMware's dual persona mobile device software, which is now available on some Android OS-based mobile devices sold by Verizon. Besides the availability for the LG Intuition smartphone, VMware's dual persona application, called VMware Horizon Mobile, is available now for the Motorola Razr M smartphone. Workers who already own the phones can download the application from VMware's website.
P&B Virtualization essentially divides the smartphone's operating system in half - creating a secure, IT-controlled environment for business applications, while leaving the end user's personal data and applications unchanged. The LG Optimus Vu: is the first of a new series of enterprise-ready smartphones that offer the this secure, virtual work platform.
Many of today's businesses implement a bring-your-own-device (BYOD) policy when it comes to mobile phones in the workplace. But having work information and applications on a personal device can represent a security risk, and also can make it challenging for the user to keep personal and business-related matters separate. LG's mobile device with P&B Virtualization provides a separate, secure virtual work environment that is accessible anywhere. Employing VMware Horizon Mobile, the LG Optimus Vu: allows users to run a second operating system, completely isolated from the one running on the device itself. This makes it easy to keep work-related applications and data separate from personal ones. LG claims that by reducing security risks and enhancing manageability for businesses, P&B Virtualization is also more secure than the current range of app container-based solutions available in the market.
LG plans to introduce P&B Virtualization in more of its mobile devices.
At the beginning of the year, BlackBerry also announced its Balance software, which creates dual personas in the BlackBerry 10 OS that runs the Z10 smartphone. In March, BlackBerry announced a dual persona technology called Secure Work Space for iOS and Android, which runs as an update to BlackBerry Enterprise Server 10.
VMware Horizon Mobile is available immediately with perpetual licensing starting at $125 per user. The server software can be purchased through local VMware and Verizon Wireless resellers.