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Appeared on: Thursday, December 20, 2012
Oracle Buys Eloqua

Oracle has entered into an agreement to acquire Eloqua, Inc., a provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua's cash.

The combination of Oracle and Eloqua is expected to help companies transform the way they market, sell, support and serve their customers. The combined offering is expected to enable organizations to provide a personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.

The Board of Directors of Eloqua has unanimously approved the transaction. The transaction is expected to close in the first half of 2013, subject to Eloqua stockholder approval, certain regulatory approvals and other customary closing conditions.

"Eloqua's leading marketing automation cloud will become the centerpiece of the Oracle Marketing Cloud and is an important addition to the Oracle Customer Experience offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud," said Thomas Kurian, Executive Vice President, Oracle Development.


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