Facebook is trying to get rid of "Likes" that aren't from
people interested in giving a thumbs up to pages at the
social network
When a Page and fan connect on Facebook, the social network
wants to ensure that connection involves a real person
interested in hearing from a specific Page and engaging
with that brand's content. As such, the company has
recently increased its automated efforts to remove Likes on
Pages that may have been gained by means that violate the
Facebook Terms.
Facebook said that on average, less than 1% of Likes on any
given Page will be removed, providing they and their
affiliates have been abiding by Facebook's terms. These
automated efforts will remove those Likes gained by
malware, compromised accounts, deceived users, or purchased
bulk Likes.
Facebook clarified that it doesnot and has never permitted
the purchase or sale of Facebook Likes as. "Beyond the need
to maintain authentic relationships on Facebook, these
third-party vendors often attempt to use malware or other
forms of deception to generate fraudulent Likes, which is
harmful to all users and the internet as a whole," the
cpompany said in a blog post.
Facebook has long given members the ability to endorse
pages at the social network by clicking on "Like" icons.
High numbers of Likes can give "fan count" status to pages,
particularly those dedicated to brands.
"A Like that doesn't come from someone truly interested in
connecting with a page benefits no one," Facebook said.
"This improvement will allow pages to produce ever more
relevant and interesting content, and brands will see an
increase in the true engagement around their content."