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Appeared on: Wednesday, August 29, 2012
Sony Releases New Smartphones, Tablet And 84" BRAVIA 4KTV at IFA 2012

Sony's President and Chief Executive Officer Kazuo Hirai unveiled an array of Xperia smartphones, a new Xperia-branded Tablet, VAIO PCs, and a showstopping 84" BRAVIA 4KTV at IFA 2012.

"This is an extraordinary company going through extraordinary times. It forces us to confront difficult realities and make hard business decisions. We must look at ourselves honestly and hold true to the values and purpose of Sony. I am determined to do this with a laser-like focus, speed and execution," said Hirai, "The products I unveil today will show Sony's long-standing ambition to deliver what customers value - a simpler, easier, more entertaining and user-friendly experience."

The range of new products announced in Berlin includes three new Xperia smartphones - one featured in the forthcoming James Bond movie Skyfall - a new splash proof Tablet, a new hybrid slate/laptop VAIO PC, a new NEX camera with built in Wi-Fi enabling feature-adds post purchase and enhanced NFC enabled headphones and audio devices.

Sony also unveiled a 84" BRAVIA 4K TV, promising a totally immersive experience and building on Sony's professional expertise in 4K with acclaimed broadcast camera the CineAlta F65 and 4K cinema projection system.

Hirai vowed that each product would reflect the 'One Sony' ambition, the organisation's drive to deliver technically-advanced products and compelling consumer experiences through greater synergies across all Sony's businesses from electronics to games, movies and music.

"As "One Sony" we are joined together by a single vision, which I define with one particular Japanese word - Kando. It means to move people emotionally. Sony will bring a smile to the faces of a global audience" said Hirai.

Xperia Smartphones

The company launched the first Sony smartphones to market earlier this year - the Xperia NXT (NEXT) series.

Featuring in the upcoming James Bond cinema release Skyfall, Xperia T (also coming in a variant known as Xperia TX for some specific markets) is the new global flagship model, providing Sony's best HD smartphone screen, camera and easy 'One-touch' functions enabled by NFC (Near Field Communications). Xperia V shares many of the same features with Xperia T, but is also LTE enabled. Xperia J has eye-catching design with a stand-out screen size. Xperia Tablet S brings Xperia to the world of tablet for the first time. Xperia T will launch globally over the next few weeks. Xperia V and Xperia J will launch globally in calendar Q4 2012.

Xperia T and Xperia V combine Sony's best screen, camera and connectivity. The more affordable Xperia T, Xperia V and Xperia J build on the same design language first introduced by the Xperia arc and Xperia arc S.

Sony's media applications ("WALKMAN", Album and Movies) form an integral part of the UI on Xperia smartphones, tablets and VAIO PCs.

Through the "WALKMAN" application, consumers can enjoy Sony's recommended sound in great clarity and presence across the entire spectrum of sound by just activating Sony's ClearAudio+ mode. A wide variety of music can be accessed from this application, including consumer's music stored in their PCs, a list of songs "liked" by a consumer's Facebook friends and millions of songs through Music Unlimited.

The Album application combines a user interface that enables consumers to view, sort, and share pictures with an ability to consolidate photos posted on social media such as Facebook.

Consumers can enjoy video content in high picture and sound quality through the Movies application. It also provides movies synopsis from the rich database of Gracenote.

Furthermore, with Album and Movies applications, consumers can remotely enjoy their photos and movie content stored in their home digital media servers.

Xperia smartphones shipping from September until the end of the year will come with a free 60 day trial of Sony Entertainment Network's cloud-based digital streaming music service Music Unlimited.

Sony is also putting NFC at the heart of content sharing through its 'One-touch' function, taking NFC beyond the traditional uses such as eticketing and payments. Now, consumers can instantaneously enjoy their music and photos across an array of NFC enabled Sony devices, by simply touching one to another to establish a wireless connection without a cumbersome pairing process. Product Details

Xperia T key features:
- 4.6" HD Reality Display powered by the Mobile BRAVIA Engine
- 13MP fast capture camera that goes from sleep mode to snap in just over a second
- Full 1080p HD video recording capabilities and a 720p HD front camera
- Easy connectivity with 'One-touch' function enabled by NFC
- PlayStation Certified
- Latest generation 1.5GHz dual core processor
- Android version 4.0.4 (Ice Cream Sandwich). Will be upgraded to Android version 4.1 (Jelly Bean) following launch.
- MHL connectivity for viewing content on a big screen without the need for a charger
- Use Xperia TV Dock with MHL to HDMI converter and charging connector to enjoy photos and videos on an HDMI enabled TV
- In some markets Xperia T will be known as Xperia TX
- Available in Black, Silver and White colours

Xperia V key features:

- 4.3" HD Reality Display powered by the Mobile BRAVIA Engine 2
- 13 MP fast capture camera with full HD video recording.
- Latest generation 1.5GHz dual core processor
- Easy connectivity with One-touch 'One-touch' enabled by NFC
- Clear audio+
- PlayStation Certified
- Android version 4.0.4 (Ice Cream Sandwich). Will be upgraded to Android version 4.1 (Jelly Bean) following launch.
- Dust and water resistance ensure protection from the effects of immersion up to 1m for 30 minutes
- MHL connectivity
- Available in Black, Pink and White colours

Xperia J key features:

- 9.2mm slim design
- 4.0" FWVGA Display
- Social media updates with illumination
- 5MP AF camera
- Front chat camera
- Available in Black, Gold, White and Pink colours

The new Xperia Tablet S combines splash proof body with high quality sound and a thinner design than its predecessor. It also offers a new app called 'Socialife' which enables users to enjoy SNS and news feeds in one viewer with a magazine-like layout.

Featuring a 9.4 inch screen, the Xperia is the second tablet from Sony, which released its first models in April last year. It is running a NVIDIA Tegra 3 quad-core processor and Android 4.0.3 platform.

The device also includes a full-sized SD card slot for expanded storage and HDMI connectivity with optional HDMI adapter cable. With built-in Wi-Fi compatibility, users can browse the internet, check e-mail and access digital content anywhere there is a Wi-Fi connection.

Sound quality is enhanced with ClearAudio+ mode.

Preloaded onto the device are the Sony Entertainment Network Services, giving users access to their favorite songs, movies and TV shows with a single sign on:

- Purchase or rent on-demand hit movies and TV shows with Video Unlimited.

- Discover and listen to millions of songs from all your favorite artists with a Music Unlimited subscription, now with the ability to cache playlists for offline listening.

- Store your photos and videos in the cloud and share on any device at any time with friends through PlayMemories Online service.

Book lovers can also purchase and read their favorite eBooks with the pre-loaded Reader application and manage their bookshelf across multiple devices, including Sony Reader and Xperia Smartphones. This fall, Sony Xperia Tablet S owners will also be able to enjoy dedicated content from PlayStation Mobile on their tablets.

Small Apps allow tablet owners to truly multi-task by using a minimized version of the browser, calculator, remote control, recorder, timer, memo or clip simultaneously while using another application.

Scrapbook, a new app available at launch, allows users to clip from websites, services or apps to create their own scrapbooks. Users can then share clips or scrapbooks as images across multiple apps. Users can download Socialife, a fun, stylish viewer to manage your social networking sites and news feeds in one place.

The Xperia tablet will retail in the U.S. from September 7, costing $399 for a 16 gigabyte version and $599 for a 64 gigabyte model, the company said in a press release. Like Microsoft's device it is also available with a keyboard that doubles as a cover, for which consumers will be asked to pay an addition $99.99.

Xperia Tablet S key features:

- Slim new aluminium body and splash-proof design
- 9.4" HD display with OptiContrast Panel with low-friction coating
- NVIDIA Tegra 3 quad-core processor and Android 4.0.3 operating system
- Various experiences with original applications and Sony's network services

VAIO Duo 11

VAIO Duo 11 is a Surf-Slider design hybrid PC which allows smooth sliding between slate mode and keyboard mode. It features a thin body with high performance, digitizer stylus for the easy capture of handwritten digital notes, maximizing the touch capability of Windows 8.

The tablet will run on Windows 8 or Windows 8 Pro OS and it is powered by Intel Core i7-3517U, Intel Core i5-3317U or Intel Core i3-3217U processors. It comes with a 29.4cm (11.6") OptiContrast Panel - Full HD (1920x1080) with wide (16:9) aspect ratio; Intel HD Graphics 4000, 4GB or 8GB DDR3L 1600MHz SDRAM, 128GB or 256GB SSD, WLAN 802.11a/b/g/n; Bluetooth Ver. 4.0 + HS; Ethernet (1000BASE-T/100BASE-TX/10BASE-T x 1); USB 3.0, USB 3.0 with USB charge (x1); VGA out; HDMI out; Memory Stick Duo / SD memory card combined slot; stereo speakers with xLOUD ; Full HD Web Cameras (x2, front and rear facing) powered by 'Exmor for PC' (2.07 megapixels); Sensors (NFC, GPS, Accelerometer, Gyro, Digital Compass); Windows button; rotation lock button; digitizer stylus; optional extended battery pack.

VAIO Tap 20

VAIO Tap 20, designed to leverage Windows 8, is a 20-inch, tabletop PC which tilts from desktop to lay-flat style. It can be a conventional desk top PC for personal use or a multi-media device ? if used flat ? for family use, for everything from playing board games to music editing or reading.

The battery-powered VAIO Tap 20 fits right into any living space - from bedrooms and kids - play areas to the kitchen or garden.

It comes with a 50.8 cm (20") panel (1600x900 with wide 16:9 aspect ratio,) 10-point multi-touch operation, ClearAudio+ and it is powered by Intel Core i7-3517U, Intel Core i5-3317U or Intel Core i3-3217U processors. Other features include 4GB to 8GB DDR3L 1600MHz SDRAM, 750GB or 1TB HDD 5400rpm, Intel HD Graphics 4000, WLAN 802.11 a/b/g/n; Bluetooth Ver. 4.0 + HS; Ethernet (1000BASE-T/100BASE-TX/10BASE-T x 1); USB 3.0 (x1), USB 3.0 with USB charge (x1); Memory Stick Duo / SD memory card combined slot; 2.1ch speakers with S-Force Front Surround 3D; HD Web Camera powered by 'Exmor for PC' (1.31 megapixels); Web and Assist buttons.

Sony's first 84-inch BRAVIA 4KTV

The new Sony 84-inch BRAVIA 4K TV boasts a 4K (3840 x 2160) LCD panel in the industry?s largest inch class and incorporates Sony's '4K X-Reality PRO' super-resolution high picture quality engine, meaning users will be able to reproduce a variety of content - including movies, TV programs, photos and games - to 4K picture quality ready to enjoy on the stunning 84-inch screen.

High-resolution processing also powers a 3D viewing experience that exceeds Full HD resolution. The accompanying 3D glasses use a light passive design.

The 4K TV also incorporates a 10 Unit Live Speaker system which is optimized for this large-sized screen.

By simply connecting a digital camera, digital photos can be displayed on the large screen at 4K resolution. PlayStation 3 software such as PlayMemories Studio can be used to manage and playback photographs at 4K resolution.

The XBR 4K TV also has full network connectivity. With built-in WiFi they can access movies, TV shows, and online video and music through the Sony Entertainment Network suite of services including Music Unlimited, Video Unlimited, Netflix, Pandora, Yahoo Broadcast Interactivity and more than 50 other popular internet entertainment providers.

The new BRAVIA 4K TV will be available worldwide, from the end of 2012.

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