Google said on Tuesday it acquired marketing start-up Wildfire to help the world's largest Internet search company expand further into social media.
Wildfire's co-founders, Victoria Ransom and Alain Chuard, launched their startup just four years ago. Since then, they and their team have built a service that helps businesses like Virgin, Cirque du Soleil, Gilt Group and Spotify manage their social efforts across numerous social websites. It?s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place.
The deal is the latest in a string of social media acquisitions by Internet and enterprise software companies.
Wildfire business should fit well within Google because the company specializes in technology that helps advertisers reach consumers online.
"The ultimate goal is better and fresher content, and more meaningful interactions. People today can make their voices heard in ways that were previously impossible, and Wildfire helps businesses uphold their end of the conversation (or spark a new one)," Jason Miller, Product Management Director posted on Google's blog.
"With Wildfire, we?re looking forward to creating new opportunities for our clients to engage with people across all social services," he added.