Yahoo! today launched Yahoo! Axis, a new mobile browser
and desktop plug-in that gives users visual search
results as they type.
Axis can be downloaded as a standalone mobile browser
for Apple iOS
devices, and for major HTML5 enabled desktop browsers (Firefox 7+, Safari v5+, Internet Explorer 9 and all versions of Chrome),
as a desktop plug-in
Yahoo! Axis comes equipped with handy features that
unify searching and browsing. For example, Yahoo!'s
one-step search lets users preview and interact with
visual search results without leaving the page they?re
on. And instant answers show the information users want
as they type common searches like finding movie times,
sports scores, stock prices and more.
Axis also includes a personalized home page that
contains users' most recently visited sites, bookmarks
and articles they plan to read later. This personalized
home page stays with users across theirdesktop, iPad and
iPhone, keeping what's important to them in a
centralized spot. Users can pick up where they left off
when they switch devices.
Axis even has a few bonus features for iPhone and iPad
users, like simple swiping to quickly get from one
search result to the next, a bar that combines the
search box and address bars into one, and sharing so
users can easily post any page they are viewing to
Twitter or Pinterest.
Yahoo won't show ads next to Axis search results
initially, but the company believes the visual format
will be ideal for video commercials and graphical
Two weeks ago, Microsoft previewed an upcoming change
that will spread Bing's search results in three columns,
including one devoted to personalized recommendations
pulled from Facebook, Twitter and other social
Last week, Google unveiled a new search feature called a
"Knowledge Graph" that seeks to provide more immediate
answers by highlighting information from a database
containing more than 500 million entries about people,
places and other commonly requested things.
Yahoo is trying to everse its declining share of the
Internet's search market and bring it more traffic from
among the growing number of smartphone and tablet users.