Advertisers Will Not to Support 'Rogue' Websites - Printer Friendly version without Comments

Turn off the Ad Banner

To print: Select File and then Print from your browser's menu.

    -----------------------------------------------

     This story was printed from CdrInfo.com,

     located at http://www.cdrinfo.com.

    -----------------------------------------------

Appeared on: Tuesday, May 8, 2012
Advertisers Will Not to Support 'Rogue' Websites

The U.S. major advertising trade associations have released
The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A's) released a Statement of Best Practices to curb advertising on "rogue" Internet sites.

The statement specifically advises marketers to include language in their contracts and insertion orders to prevent ads from appearing on 'rogue' sites dedicated to infringement of intellectual property rights of others.